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Watch the Video Tutorial:
How to run a GMAIL ONLY Google Ads Campaign
1) Login to your Google Ads account
2) Create a new campaign
3) Select Demand Gen as the campaign type
4) Under Ad-group, open the Channels drop-down menu
5) Select "Let me choose"
6) Check only Google Mail - uncheck everything else
7) Finilise your campaign set-up and launch your Gmail-only campaign!
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Frequently Asked Questions on running a GMAIL ONLY Google Ads Campaign
What is a Gmail-only campaign in Google Ads?
A Gmail-only campaign targets users directly in their Gmail inbox through ads that appear in the Promotions and Social tabs. These ads expand into a full email-style message when clicked, making them ideal for product launches, promotions, or lead generation.
How do I create a Gmail-only campaign in Google Ads?
In your Google Ads dashboard, click + New Campaign.
Choose Create a campaign without a goal’s guidance.
Select Display Campaign → Standard Display Campaign.
In the Placements section, search for and select mail.google.com to target Gmail specifically.
Add your ad creatives, headlines, descriptions, and final URL.
Once approved, your ads will only appear in Gmail placements within Google’s Display Network.
Can I still target Gmail users after Smart Display replaced Gmail campaigns?
Yes. While standalone Gmail campaigns were discontinued, you can still reach Gmail placements by using Display or Discovery campaigns and manually selecting mail.google.com as a placement. This replicates Gmail-only behavior within the new campaign types.
What are best practices for running Gmail-only campaigns effectively?
Use compelling subject lines that mimic engaging email titles.
Add strong visuals and concise ad copy.
Test multiple creatives to improve open and click rates.
Focus on remarketing audiences or similar segments to drive higher-quality engagement.
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