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Watch the Video Tutorial:
How to Run Threads-Only Campaigns in Meta Ads
1) Create a new campaign and select an Objective
2) Choose MANUAL setup (Do NOT go with Recommende settings)
3) Navigate at the Ad Set level
4) Scroll all the down to Placements
5) Click on Edit next to Advantage+ placements
6) Select Manual placements
7) Deselect all platforms and placements except Instagram Threads
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Frequently Asked Questions on How to Run Threads-Only Campaigns in Meta Ads
What is a Threads only campaign in Meta Ads?
It is a campaign that delivers exclusively on Threads placements without showing on Facebook or Instagram.
Where do I select Threads only targeting?
Go to the ad set placements section, switch to manual placements and select only Threads.
Do all objectives support Threads placement?
No, only certain objectives like engagement, traffic and awareness currently support Threads.
Can I run lead generation ads on Threads?
Not yet, Threads does not support Instant Forms or most conversion focused formats.
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