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Watch the Video Tutorial:
How to run a YOUTUBE SHORTS ONLY Campaign in Google Ads
1) Login to your Google Ads account
2) Create a new campaign
3) Select Demand Gen as the campaign type
4) Under Ad-group, open the Channels drop-down menu
5) Select "Let me choose"
6) Check only YouTube Shorts - uncheck everything else
7) Finilise your campaign set-up and launch your Gmail-only campaign!
📝 Note: You can run a Video campaign and select Shorts ads, under Multi-format ads - in this case you will be targeting Shorts together with regular video ads.
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Frequently Asked Questions on running a YOUTUBE SHORTS ONLY Campaign in Google Ads
What is a YouTube Shorts–only campaign in Google Ads?
A YouTube Shorts–only campaign focuses your video ads exclusively within the YouTube Shorts feed, allowing you to reach users watching short-form, vertical videos. It’s ideal for driving brand awareness, engagement, or quick calls-to-action through snackable, mobile-first content.
How do I create a YouTube Shorts–only campaign?
Go to your Google Ads dashboard → + New Campaign.
Select a Video campaign type, then choose a goal such as Brand Awareness or Product Consideration.
In the campaign settings, select YouTube Shorts placements only.
Upload a vertical (9:16) video under 60 seconds, with captions and a strong call-to-action.
Set your budget, targeting, and bid strategy, then click Publish.
Your ads will appear seamlessly in the Shorts feed as users scroll.
Can I use regular YouTube video ads for Shorts campaigns?
No. You must use vertical video creatives optimized for mobile — ideally 15 to 60 seconds long. Horizontal or square videos won’t appear correctly in the Shorts feed.
What are best practices for running effective YouTube Shorts campaigns?
Capture attention within the first 2 seconds.
Use bold visuals and captions since many users watch without sound.
Include a strong CTA, such as “Shop Now” or “Learn More.”
Test multiple creatives and monitor performance in the Video Analytics section.
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