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Watch the Video Tutorial:
How to Schedule Daily Cost Alerts in Google Ads
1) Select Tools from the left-hand-side menu
2) Select Rules (under Bulk actions)
3) Create a new rule
4) Select Campaign rules
5) Select the campaigns this rule applies to
6) Create a condition based on cost
7) Under Frequency select daily, using either today's or yesterday's data
8) Select the email to receive the alerts and save
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Frequently Asked Questions on Scheduling Daily Cost Alerts in Google Ads
What are daily cost alerts in Google Ads?
Daily cost alerts notify you when your campaign spending reaches a specific threshold for the day. They help you control budget usage, avoid overspending, and monitor campaign efficiency without constantly checking your account.
How do I set up daily cost alerts in Google Ads?
Log in to your Google Ads dashboard → Tools & Settings → Rules.
Click + Create Rule → Campaign Rules.
Under Condition, select Cost > [your chosen amount].
Set Frequency to Daily and choose Send Email Notification.
Click Save.
Google Ads will now automatically send an alert when your campaign exceeds the specified daily spend limit.
Can I apply daily cost alerts to multiple campaigns?
Yes. You can create a single rule and apply it to all campaigns or select specific ones. This ensures consistent budget tracking across multiple accounts or clients without needing separate setups.
What are best practices for using daily cost alerts effectively?
Set alerts slightly below your daily budget cap to catch overspending early.
Combine alerts with automated rules to pause campaigns when limits are exceeded.
Review alert data weekly to spot unusual cost spikes or low-efficiency campaigns.
Use account-level alerts for easier oversight if managing multiple campaigns.
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