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Watch the Video Tutorial:
How to setup Events in Google Analytics
1) Navigate to your Google Tag Manager Container
2) Create a New Tag
3) Name your Tag
4) Click on Tag Configuration
5) Select Google Analytics ➡️ Google Analytics: GA4 Event
6) Paste your Measurement ID
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Frequently Asked Questions on How to setup Events in Google Analytics
How do I set up events in Google Analytics 4?
You can configure events in Admin under Events by creating new events or modifying existing ones.
What types of events does GA4 track automatically?
Enhanced measurement tracks scrolls, outbound clicks, file downloads, site search, and video engagement.
Can I add custom parameters to events?
Yes, you can send custom parameters using your site’s tracking code or Google Tag Manager.
Do GA4 events need Google Tag Manager?
Not always, but GTM gives more control over custom interactions and parameter tracking.
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