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How to Setup Google Ads Conversions with Google Tag Manager
1) Login to Google Ads
2) Navigate to Goals (Left-hand-side menu)
3) Open Conversions dropdown menu
3) Select Summary
4) Click on Create Conversion Action
5) Select Conversions on a website (make sure you can see your Google Tag, if not, click edit, insert your website's URL and select your Google Tag)
6) Click Save and continue
7) Click Add conversion actions and select your Google Tag
8) Select Set up manually using code (Save and continue)
9) Select Use Google Tag Manager
10) Navigate to Google Tag Manager
11) Create a New Tag
12) Click on Tag configuration and select Google Ads
13) Select Google Ads Conversion Tracking
14) Paste your Conversion ID and Conversion Label (from Google Ads)
15) Create and configure a new Trigger (when your Conversion is happening)
16) Save, Submit and Publish your Google Tag Manager Container
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Frequently Asked Questions on Setting up Google Ads Conversions with Google Tag Manager
Why use GTM to setup Google Ads conversions?
GTM makes tracking faster, cleaner, and scalable, especially if you run multiple campaigns or want to track multiple actions.
How do I set up a Google Ads conversion in GTM?
Create a Conversion Action in Google Ads, then in GTM add a new tag → Google Ads Conversion Tracking, input the Conversion ID & Label, and set a trigger for the desired action.
How do I test if the Google Ads conversion tag works?
Use GTM’s Preview Mode or Google Tag Assistant to ensure the tag fires correctly when the conversion action happens.
Do I need a separate tag for every Google Ads campaign?
No, conversion tags are linked to actions, not campaigns, so one tag can work across multiple campaigns if the same action is tracked.
