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How to set up Google Analytics using Google Tag Manager
1️⃣ Navigate to your GA4 account and click on "Admin" (bottom left)
2️⃣ Click on "Data Stream" and click on your Property
3️⃣ COPY your measurement ID
4️⃣ Navigate to GTM and click "Add a New Tag"
5️⃣ Select Google Analytics: GA4 Configuration as your Tag
6️⃣ Paste your Measurement ID in the box
7️⃣ Select "All Pages" as your Trigger
8️⃣ Submit and Publish your Google Tag Manager Container
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Frequently Asked Questions on How to set up Google Analytics 4 using Google Tag Manager
What is the simplest way to set up GA4 using Google Tag Manager?
Create a GA4 Configuration tag in GTM, paste your measurement ID and publish the container.
Where do I find my GA4 measurement ID for GTM?
In GA4, open Admin → Data Streams → Web and copy the ID starting with G.
Why is my GA4 tag not firing in GTM?
Most issues come from missing triggers, blocked scripts or not publishing the container.
How do I test if GA4 works after setting it up in GTM?
Use Tag Assistant and GA4 Real time to confirm events are firing.
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