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Watch the Video Tutorial:
How to Switch from Advantage+ to Original Audience Targeting
1) Create a new campaign
2) Go with a manual setup (do NOT choose Recommended settings)
3) At the Ad Set level, under Advantage+ audience select "Switch to original audience options" (blue hyperlinked line under Advantage+ audience)
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Frequently Asked Questions on How to Switch from Advantage+ to Original Audience Targeting
What does switching from Advantage Plus to original audience targeting mean?
It means turning off Meta’s automated broad targeting and manually choosing your own interests, demographics or custom audiences.
Where do I switch from Advantage Plus to original targeting?
Go to the ad set and turn off Advantage audience to unlock the full manual targeting menu.
Does switching improve lead or conversion quality?
It can if your niche has very specific targeting needs that broad audiences cannot identify.
Does Meta still expand targeting if I use original targeting?
No, when Advantage audience is disabled, targeting remains limited to the options you manually select.
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