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Watch the Video Tutorial:
How to Switch to Manual CPC in Google Ads
1) Select your Campaign
2) Click on Edit
3) Select Change bid strategy
4) Click on the dropdown menu and select Manual CPC
5) Deselect the Help increase conversions with Enhanced CPC
6) Apply
7) Navigate to your keywords and change the Avg. CPC manually
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Frequently Asked Questions on Manual CPC in Google Ads
What is Manual CPC in Google Ads?
Manual CPC is a bidding strategy where you set the maximum cost per click for your ads instead of letting Google automatically adjust bids.
When should I use Manual CPC?
Use it when you want full control over bids and can manage campaigns actively, especially for high-value keywords.
How do I set up Manual CPC?
Go to Campaign → Settings → Bidding → Select “Manual CPC”, then set your max CPC for each keyword or ad group.
Is Manual CPC better than automated bidding?
It depends. Manual CPC gives more control, but automated strategies often drive more conversions at lower costs using Google’s machine learning.
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