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Watch the Video Tutorial:
How to Target Specific Genders and Age Groups in Google Ads Campaigns
📝 You can change Gender and Age Group Targeting for:
➡️ Paid Search campaigns
➡️ Display campaigns
➡️ Shopping campaigns
➡️ Video campaigns (optimised for views)
1) Select your campaign
2) Open the Audiences, keywords and content drop-down menu (left-hand-side menu)
3) Select Audiences
4) Under Demograhics, click on "Edit Demographics"
5) Select Genders, Age groups and household incomes you would like to target
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Frequently Asked Questions on Targeting Specific Genders and Age Groups in Google Ads Campaigns
What is demographic targeting in Google Ads?
Demographic targeting allows advertisers to reach specific audience groups based on age, gender, parental status, and sometimes household income. This helps tailor ad messages to the people most likely to engage or convert, improving relevance and campaign performance.
How do I target specific age groups or genders in my campaign?
Go to your Google Ads dashboard → Campaigns → Audiences → Demographics.
Under Age or Gender, select the segments you want to target.
You can choose to include, exclude, or adjust bids for each group.
Click Save to apply your demographic targeting preferences.
Can I target multiple demographics at once?
Yes. You can target or exclude multiple demographic segments simultaneously. For example, you might focus on Females aged 25–44 while excluding Males aged 18–24. Combining demographic filters helps you refine audience targeting to match your buyer personas.
How do I use demographic data to improve performance?
Review your Demographics Report under the Audiences tab to see which age and gender groups generate the best results. Use this data to increase bids for high-performing segments and exclude or reduce bids for underperforming ones. This ensures your budget is spent on the most valuable audiences.
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