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Watch the Video Tutorial:
How to Target Website Placements in Google Ads
*** Important information***
✅ You can target website placements only in Display campaigns
❌ You CANNOT target placements in PMax or Demand Gen campaigns
1) Select your Display campaign
2) Navigate to Content, under Audiences, keywords and content
3) Select Content
4) Open the Placements drop-down menu
5) Select Websites
📝 Note: Click on "Enter" to bulk-insert placements
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Frequently Asked Questions on Targeting Website Placements in Google Ads
What does targeting website placements mean in Google Ads?
Website placement targeting lets you choose specific websites, YouTube channels, or apps where your ads will appear. Instead of relying solely on Google’s automatic placements, you manually select sites that are relevant to your audience — giving you more control over where your ads are shown.
How do I target specific website placements in Google Ads?
Go to your Google Ads dashboard → Campaigns → Display (or Video) Campaign.
Click Placements → Edit Placements → Add Placements.
Enter the URLs of websites, YouTube channels, or videos you want to target.
Click Save.
Your ads will now appear only on the placements you’ve selected, as long as they’re part of Google’s Display Network.
Can I combine placement targeting with audience targeting?
Yes. You can layer audience targeting (such as interests or demographics) on top of placement targeting for more precise control. For example, you could show your ads only to women aged 25–44 visiting fashion-related websites.
What are some best practices for choosing website placements?
Select placements that align closely with your product or service.
Avoid irrelevant or low-quality sites to maintain brand safety.
Use Placement Reports to review performance and exclude underperforming sites.
Combine placements with responsive display ads for better coverage and adaptability.
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