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Watch the Video Tutorial:
How to Target Specific YouTube Channels and Videos in Google Ads
*** Important information***
✅ You can target specific YouTube Channels and Videos only in Video campaigns
❌ You CANNOT target specific YouTube Channels and Videos if you choose the "Drive conversions" objectives
1) Select your Display campaign
2) Navigate to Content, under Audiences, keywords and content
3) Select Content
4) Open the Placements drop-down menu
5) Select Websites
📝 Note: Click on "Enter" to bulk-insert placements
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Frequently Asked Questions on Targeting Specific YouTube Channels and Videos in Google Ads
How do I target specific YouTube channels or videos in Google Ads?
In your Google Ads dashboard, go to Display or Video Campaign → Content → Placements. Click Edit Placements, then search for or paste the URLs of the YouTube channels or videos you want to target. Save the changes, and your ads will start showing only on those selected placements.
Can I target both YouTube channels and individual videos in the same campaign?
Yes, you can. You can mix multiple placement types—such as channels, videos, and even websites—within the same ad group. This flexibility allows you to combine broad brand exposure with precise targeting on specific creators or content themes.
What are the benefits of targeting specific YouTube placements?
Placement targeting helps ensure your ads appear alongside content that’s contextually relevant or brand-safe. It improves engagement rates, allows tighter control over where your ad appears, and is especially useful for niche industries or influencer-based targeting.
Can I exclude certain YouTube channels or videos from my targeting?
Absolutely. In the same Placements section, choose Exclusions and enter the channel or video URLs you don’t want your ads to appear on. This helps prevent your ads from showing on irrelevant, low-quality, or competitor content.
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