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Watch the Video Tutorial:
How to Analyse Time-of-Day Performance in Meta Ads
1) Login to your Meta Ads Manager
2) Click on the Breakdown button (above your reporting table)
3) Scroll down and open Delivery
4) Select Time of day (viewer's time zone)
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Step 2
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Frequently Asked Questions on How to Analyse Time-of-Day Performance in Meta Ads
Where do I find time of day performance in Ads Manager?
Open Breakdown and choose Hour of Day to see results grouped by each hour in your ad account’s time zone.
Does Meta show performance in the user’s time zone?
No, all hourly data is shown in the ad account’s time zone only.
How much data do I need for reliable hour insights?
At least several days of consistent delivery and ideally 50 or more conversion events so patterns are statistically useful.
Should I make changes based on one or two days of data?
No, hourly performance is volatile and should only be analysed across at least one to four weeks.
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