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Watch the Video Tutorial:
How to track AI Traffic in Google Analytics
1) Login to your Google Analytics account
2) Navigate to the Traffic Acquisition report
3) Change the dimension to Session source / medium
4) Use the search bar to bring up sources relevant to chatgpt, perplexity or any other AI tool
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Frequently Asked Questions on How to track AI Traffic in Google Analytics
Can GA4 detect ChatGPT or Perplexity traffic automatically?
Not reliably, because many AI assistants open links without passing referral data.
How do I track links shared by other people using ChatGPT?
You can’t force UTMs on shares, but you can detect patterns such as single-session spikes and unique landing pages.
Why is AI traffic increasing in Google Analytics?
More users rely on ChatGPT-style tools for discovery, which increases click-throughs and AI generated traffic
Where can I see the traffic coming from ChatGPT, Clause, Perplexity etc?
Visit the Traffic Acquisition report and switch to the Session source / medium dimension
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