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Watch the Video Tutorial:
How to Track Button Clicks in Google Analytics 4
Before you begin:
Make sure your GA4 account is correctly set up on all website pages.
Create a Google Tag Manager Account: https://tagmanager.google.com/
Install your Google Tag Manager Container on all website pages.
Steps to Track a Button Click in GA4:
1. Enable all Click Variables and Publish your Tag Manager
2. Set up a Tag, select Google Analytics: GA4 Event
3. Make sure you provide your GA4 Measurement ID (which can be found in GA4, under Data Streams)
4. Give your event a name
5. Create a new Trigger
6. Select the All Elements option under Clicks
7. Select all clicks and save the tag (temporary setup)
Preview your Tag Manager and open the debugger mode for the page you want to work on
8. Click on the link you want to track on the debugger view
9. Navigate to Tag Assistant and select the click instance relevant to your event click
10. Navigate to variables and note down the variables relevant to your click
Finally, navigate back to your Tag Manager, open the trigger you create before and
11. Select Some Clicks
12. Define which clicks you want to track using the click variables you noted (step 10)
Publish your Tag Manager
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Frequently Asked Questions on How to Track Button Clicks in Google Analytics 4
Do button clicks track automatically in GA4?
GA4 tracks some interactions automatically, but most button clicks need manual tagging. Adding a click trigger ensures every important action gets captured.
How do I see button click events in GA4 reports?
Simply use the event count column and select your button click event
Why aren’t my button click events showing in GA4?
This usually happens if the tag isn’t firing or the trigger conditions don’t match. Use GTM Preview Mode or GA4 DebugView to verify the event is sent correctly.
Does GA4 track button clicks automatically?
Only clicks leading to external URLs are tracked as outbound clicks. You need to manually setup button click events woth Google Tag Manager
