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How to Track Custom Events in Google Analytics with Google Tag Manager
1️⃣ Navigate to your Google Tag Manager
2️⃣ Create a new Tag
3️⃣ Under Tag Configuration select "Google Analytics 4: Event"
4️⃣ Select your GA4 Measurement ID & name your Event
5️⃣ Under Triggering, create a new Trigger
6️⃣ Choose Custom Event as your Trigger Type
7️⃣ Insert the name of the Custom Event exactly as it fires
How to find the name of the Custom Event:
1️⃣ Preview your Google Tag Manager
2️⃣ Navigate to the page whihc is connected to the Tag Assistant
3️⃣ Take the action you would like to track
4️⃣ Navigate to the Tag Assstant
5️⃣ Select the event name under the left-hand-side columnn
6️⃣ Navigate to variables
7️⃣ Copy the event name and inform your trigger accordingly
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Frequently Asked Questions on How to Track Custom Events in Google Analytics 4 via Google Tag Manager
How do I track custom events in GA4 using GTM?
Create a GA4 event tag in GTM, set your event name, add parameters if needed, and connect it to the right trigger.
Where do I add event parameters in GTM?
Inside the GA4 event tag you can define key-value pairs that send extra details about the user action.
How do I test custom events before publishing?
Use GTM preview mode and GA4 DebugView to confirm the event fires and parameters arrive correctly.
How do I register custom event parameters in GA4?
Go to Custom Definitions, add a new dimension, and match it to the parameter name sent from GTM.
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