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How to Track Duration Goals in Google Analytics
Step 1: Ensure your Google Tag Manager is installed on all website pages
Step 2: Navigate to Google Tag Manager and create a new Trigger
Step 3: Name the Trigger as the duration of time and select "Timer"as the Trigger type
Step 4: Input the duration of the timer in the Interval field using milliseconds
Step 5: Input "1" in the Limit field
Step 6: Select and input the following condition for the Trigger: "Page URL matches RegEx .*"
Step 7: Save the Trigger
Step 8: Create a new Tag, choose the Tag type as "Google Analytics: GA4 Event" and select "GA4" under Configuration
Step 9: Name the Event
Step 10: Attach the Trigger to the Tag
Step 11: Save, Submit, and Publish the Container
Step 12: Preview to verify the Tag is working
Step 13: Repeat the steps above with any duration
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Frequently Asked Questions on How to Track Duration Goals in Google Analytics 4
How do I fire a duration event without coding?
Use Google Tag Manager with a timer trigger that sends an event after a set number of seconds.
Why is my duration event not appearing in GA4?
Your timer may not be firing, the event name may be wrong or GA4 may still be processing data.
Can I create multiple duration goals in GA4?
Yes, create separate timer events for 10s, 30s, 60s or any custom thresholds.
Does GA4 automatically track time on page?
GA4 tracks engagement time, but you must create custom events for specific goal thresholds.
