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Watch the Video Tutorial:
How to Track Email Link Clicks in Google Analytics 4
📊 Before you begin:
1) Make sure your GA4 account is correctly set up on all website pages.
2) Create a Google Tag Manager Account: https://tagmanager.google.com/
3) Install your Google Tag Manager Container on all website pages.
📊 Track Email Link Clicks in Google Analytics 4:
1. Enable all Click Variables and Publish your Tag Manager
2. Set up a Tag, select Google Analytics: GA4 Event
3. Make sure you provide your GA4 Measurement ID (which can be found in GA4, under Data Streams)
4. Give your event a name
5. Create a new Trigger
6. Select the Just Links option
7. Select "Some Link Clicks"
8. Select Click URL from the dropdown menu
9. Paste the Link Address (Click URL)
10. Save the Tag Configuration
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Frequently Asked Questions on How to Track Email Link Clicks in Google Analytics 4
How do I track email link clicks in Google Analytics 4?
Add UTM parameters to every link inside your email so GA4 can recognise the traffic properly. Once tagged, every click appears under the Email channel instead of Direct.
Why aren’t my email link clicks showing in GA4?
If a link doesn’t contain UTMs, GA4 has no way to identify the source. Tagging every URL instantly fixes attribution.
Which UTM parameters should I use for email tracking?
Use source=email, medium=email, and a clear campaign name for each send. This helps GA4 separate newsletters, automation flows, and promotional blasts.
Can I track different links inside the same email separately?
Yes, use the UTM content parameter to label each link uniquely. GA4 will then show which link inside the email generated the click.
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