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How to Track Facebook Traffic in Google Analytics

Step-by-step guide to Track Facebook Traffic in Google Analytics

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How to Track Facebook Traffic in Google Analytics

1) Navigate to Reports and access the Traffic Acquisition report

2) Click on the dropdown menu and change the dimension to Session Source / medium

3)Use the search bar to filter Facebook traffic

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Frequently Asked Questions on How to Track Facebook Traffic in Google Analytics

What is the easiest way to track Facebook traffic in GA4?

Check the Traffic acquisition report and look for Facebook and m.facebook.com as session sources.

Why is my Facebook traffic showing as Direct in GA4?

Referrers often get stripped by the Facebook app unless UTMs are added.

How can I track Facebook traffic accurately in GA4?

Add UTMs to every link so GA4 can identify source, medium and campaign.

Why do I see multiple Facebook sources like l.facebook.com and m.facebook.com?

Facebook uses different redirect domains depending on device and browser.

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