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Watch the Video Tutorial:
How to Track Instagram Traffic in Google Analytics
1) Navigate to Reports and access the Traffic Acquisition report
2) Click on the dropdown menu and change the dimension to Session Source / medium
3)Use the search bar to filter instagram traffic
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Frequently Asked Questions on How to Track Instagram Traffic in Google Analytics
How do I track Instagram traffic in Google Analytics 4?
Add UTM parameters to every link you place in your Instagram bio, stories, and ads. GA4 will then recognise the traffic under the correct Instagram source instead of lumping it into Direct.
Why doesn’t Instagram appear as a traffic source in GA4?
Instagram traffic is recorded under Session source / medium dimension, under the Traffic Acquisition report.
How do I see which pages users visit from Instagram?
Open the Landing Page report and filter by source = instagram This shows which URLs people click after leaving the app.
Can I compare organic Instagram traffic with Instagram ads?
Yes, use different UTMs such as source=instagram and source=instagram_ads. GA4 will show performance separately so you can compare engagement and conversion quality.
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