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Watch the Video Tutorial:
How to Track Outbound Clicks in Google Analytics
1. Enable all Click Variables and Publish your Tag Manager
2. Set up a Tag, select Google Analytics: GA4 Event
3. Make sure you provide your GA4 Measurement ID (which can be found in GA4, under Data Streams)
4. Give your event a name
5. Create a new Trigger
6. Select the Just Links option
7. Select "Some Link Clicks"
8. Select Click URL from the dropdown menu
9. Paste the Link Address (Outbound URL)
10. Save the Tag Configuration
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Frequently Asked Questions on How to Track Outbound Clicks in Google Analytics 4
Does GA4 track outbound clicks by default?
GA4 automatically tracks outbound link clicks through enhanced measurement as long as it’s enabled in your data stream.
Why are my outbound clicks not showing in GA4?
Outbound click tracking may be disabled or your links may not include a full URL starting with http or https.
Can I view which pages generate the most outbound clicks?
Yes, simply use the Pages and Screens or Landing pages reports
Can outbound click tracking help with affiliate performance?
Yes, it shows which content drives partner traffic and helps you optimise pages and call-to-actions.
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