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Watch the Video Tutorial:
How to Track QR codes with Google Analytics
When creating your QR code, insert a UTM tag including:
➡️ Source
➡️ Medium
➡️ Campaign
👉 You can use this tool: https://www.xyzlab.com/utm-builder-tool
For example: https://www.xyzlab.com/?utm_source=qr&utm_medium=referral&utm_campaign=my_campaign
1) Access Google Analytics
2) Navigate to the Traffic Acquisition report
3) Change the dimension to Session source / medium
4) Use the search bar to find the source or medium of your QR code
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Frequently Asked Questions on How to Track QR codes with Google Analytics
How do I track QR codes in Google Analytics?
You track them by adding UTM parameters to the URL encoded in your QR code. GA4 will then recognise every scan as traffic from that specific source or campaign.
Can I track offline marketing with QR codes in GA4?
Yes, QR codes turn offline placements into measurable digital traffic. You’ll see exactly which posters, flyers, or events drive engagement and conversions.
How do I analyse QR code performance in GA4?
Check the Traffic Acquisition and Landing Page reports and filter by your QR UTM tags. This shows scans, sessions, engagement rate, and conversions.
Why are my QR scans higher than GA4 sessions?
Scanners count raw scans, while GA4 tracks sessions only when the page loads. Poor signal, load delays, or users scanning without visiting skew the numbers.
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