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Watch the Video Tutorial:
How to Track WhatsApp Clicks in Google Analytics
1. Enable all Click Variables and Publish your Tag Manager
2. Set up a Tag, select Google Analytics: GA4 Event
3. Make sure you provide your GA4 Measurement ID (which can be found in GA4, under Data Streams)
4. Give your event a name
5. Create a new Trigger
6. Select the Just Links option
7. Select "Some Link Clicks"
8. Select Click URL from the dropdown menu
9. Paste the Link Address (WhatsApp URL)
10. Save the Tag Configuration
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Frequently Asked Questions on How to Track WhatsApp Clicks in Google Analytics 4
Do I need Google Tag Manager to track WhatsApp clicks in GA4?
You can track clicks manually with GA4 custom events, but GTM makes it faster, easier and more reliable.
Which event name should I use for WhatsApp tracking in GA4?
Use a clean event name like whatsapp_click or outbound_whatsapp to keep reporting tidy.
Why are my WhatsApp click events not appearing in GA4?
Most delays come from incorrect trigger rules, missing GA4 tags or waiting for up to 24 hours for full processing.
Can I track WhatsApp clicks separately for different buttons or pages?
Yes, add custom parameters like link_text or page_location and use them in GA4 Explorations.
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