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Watch the Video Tutorial:
How to Troubleshoot Google Analytics Events with Google Tag Manager
1) Login to your Google Tag Manager
2) Click on Preview
3) Paste the URL of the page where the event lives in
4) Open the Tag Assistant
5) Take the event action
6) Navigate back to the Tag Assistant and check if your Event is firing normally (check if you can find your Event under Tags Fired)
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Frequently Asked Questions on How to Troubleshoot Google Analytics Events with Google Tag Manager
How do I troubleshoot GA4 events in Google Tag Manager?
Use Tag Assistant preview mode to check if your tags fire correctly and see real-time event data.
Why is my GA4 event not firing in GTM?
It usually means the trigger conditions aren’t met, the tag is paused, or the configuration tag is missing.
How can I check if my data is reaching GA4?
Open GA4 DebugView to verify events, parameters, and timestamps coming from your GTM container.
Why are my event parameters missing in GA4?
They may not be registered as custom dimensions in GA4, so GA4 ignores them until you add them.
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