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Watch the Video Tutorial:
How to Turn Off Audience Expansion in Google Ads Video Campaigns
1) Navigate to Campaigns
2) Select your Video campaign and navigate to the Ad group level
3) Click on the Edit settings button (gear icon) next to your Ad group
4) Click on the More button again and select Advanced settings
5) Open the Audience expansion drop down menu
6) Disable Audience expansion and save
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Frequently Asked Questions on Audience Expansion in Google Ads Video Campaigns
What is Audience Expansion in Google Ads Video campaigns?
Audience Expansion allows Google to show your video ads beyond your selected audiences. It uses machine learning to reach users likely to convert, even if they weren’t explicitly targeted.
Can I turn off Audience Expansion in Video campaigns?
Yes, but only for certain video campaign types, mainly Video views campaigns.
Where do I turn off Audience Expansion?
Go to Campaign → Ad group → Audiences, then toggle Audience Expansion OFF. Changes apply at the ad group level, not campaign-wide.
Should I turn Audience Expansion off?
Turn it off if you need strict audience control or are testing creative against a specific segment. Keep it on if your goal is max conversions at scale — let the algo cook
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