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Watch the Video Tutorial:
How to Switch Off Auto Apply Recommendations in Google Ads
1) Login to your Google Ads account
2) Navigate to Campaigns (left-hand-side menu)
3) Select any Recommendations
4) Navigate to Campaign settings (top-right hand side)
5) Click the Auto-apply button (top-right-hand side)
6) Scroll down, review and turn off auto-apply recommendations
7) Save
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Frequently Asked Questions on Switching Off Auto Apply Recommendations in Google Ads
What are auto-apply recommendations in Google Ads?
Auto-apply recommendations are automatic updates that Google can make to your account — such as adding keywords, changing bids, or creating ads — without manual approval. They’re designed to improve performance but can sometimes override your custom strategy or targeting preferences.
How do I switch off auto-apply recommendations in Google Ads?
Go to your Google Ads dashboard → Recommendations.
Click on the Auto-apply tab at the top.
Review the list of automated recommendation types (e.g., “Add new keywords,” “Improve responsive search ads”).
Uncheck the boxes next to the recommendations you don’t want applied automatically.
Click Save to confirm your settings.
Can I disable all auto-apply recommendations at once?
Yes. In the Auto-apply Recommendations section, click Turn Off All to disable every automation option. You can still manually review and apply recommendations whenever you choose.
What are best practices for managing recommendations manually?
Review recommendations weekly rather than leaving them on auto-apply.
Only enable automations that align with your goals (e.g., bid adjustments, not ad copy changes).
Track performance before and after changes to identify which recommendations actually improve results.
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