top of page
🚀
Watch the Video Tutorial:
How to Turn Off Optimised Targeting in Google Ads Display Campaigns
1) Navigate to Campaigns
2) Select your Video campaign and navigate to the Ad group level
3) Click on the Edit settings button (gear icon) next to your Ad group
4) Click on the More button again and select Advanced settings
5) Click on Edit ad group targeting
6) Open Optimized targeting drop down menu
7) Disable Optimized targeting and save
How to Lorem ipsum dolor sit amet
-
Step 1
-
Step 2
-
Step 3
Frequently Asked Questions on Optimised Targeting in Google Ads Display Campaigns
What is Optimised Targeting in Google Display campaigns?
Optimised Targeting uses Google’s machine learning to find users beyond your selected audiences who are likely to convert. It expands reach automatically based on conversion signals, not vibes.
Does Optimised Targeting ignore my chosen audiences?
Nope. Your selected audiences act as signals, not limits. Google starts there, learns fast, then масштабирует to similar high-intent users.
When should I use Optimised Targeting?
Use it when you have conversion tracking set up and at least some historical data. It slaps hardest in performance-driven campaigns (leads, sales), not pure awareness.
Can I turn Optimised Targeting off?
Yes, but only at the ad group level for Display campaigns. Turning it off means stricter audience control but slower learning — choose wisely, брат 😏
bottom of page