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How to Upload Customer Lists CRM Lists to Meta Ads

Step-by-step guide on how to upload CRM customer lists to Meta Ads

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How to Upload CRM Customer Lists to Meta Ads

1️⃣ Access your Meta Business Manager (Meta Business Suite)

2️⃣ Navigate to Audiences (under the "All Tools" menu)

3️⃣ Create a Custom Audience

4️⃣ Select Customer List

5️⃣ Click Next and Select "No" to Customer Value

6️⃣ Choose "Paste comma-separated values"

7️⃣ Copy-paste your email addresses and click "Next"

8️⃣ Proceed and Save your Audience

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Frequently Asked Questions on How to Upload CRM Customer Lists to Meta Ads

Where do I upload my CRM list?

Go to Audiences, click Create Audience and choose Custom Audience then Customer List.

Which file formats does Meta accept?

CSV and TXT files are supported for list uploads.

What data should my file contain?

Include emails, phone numbers or both because more identifiers increase match rates.

Do I need to format the file in a specific way?

Yes, each identifier must be in its own column with clean, properly labeled headers.

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