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Watch the Video Tutorial:
How to use Comparisons in Google Analytics
1️⃣ Scroll up in any GA4 report and select "Add comparison"
2️⃣ From the right-hand-side select your dimension
3️⃣ Click "OK" and "Apply"
4️⃣ Repeat the above steps for all the comparisons you would like to add
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Frequently Asked Questions on How to use Comparisons in Google Analytics 4
How do I compare traffic from two different countries in GA4?
Add a comparison and set country equals your chosen locations.
How do I remove a comparison in GA4?
Click the X next to the comparison segment at the top of the report.
Can I compare multiple audiences at once in GA4
Yes, GA4 lets you add several comparisons in the same report.
How do I compare paid vs organic traffic in GA4?
Add two comparisons using session default channel group equals Paid and Organic.
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