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Watch the Video Tutorial:
How to Use Facebook Audience Insights
1) Navigate to: https://www.facebook.com/business/insights/tools/audience-insights
or Navigate to your Meta Business Manager and choose Audience Insights under the Analyse & Report column
2) Click on Potential audience
3) Click on Filter and select your market of interest
4) Click on Filter and choose the interest you would like to explore
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Frequently Asked Questions on How to Use Facebook Audience Insights
What is Facebook Audience Insights?
It is a tool that shows demographic and interest data so you can understand and refine your target audience.
Where do I find Audience Insights?
Open Meta Business Suite, go to Insights and choose Audience to view the data.
Does Audience Insights show competitor audiences?
No, it only shows insights about people connected to your Page or followers.
Can I see when my audience is most active?
Yes, you can view active hours and days which help with posting and ad scheduling decisions.
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