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Watch the Video Tutorial:
How to use Google Analytics to uncover SEO Insights
1) Access the Traffic Acquisition report
2) Change the dimension to Session source / medium
3) Filter organic
📝 Note down the following:
➡️ Which organic source generates the most traffic
➡️ Compare the performance with the last 12 months to identify organic traffic trends
➡️ Check which organic source generates the most key events
➡️ Check which organic source has the highest session key event rate
5) Navigate to the Landing pages report
6) Filter Organic Search traffic
📝 Note down the following:
➡️ What are the top 10 landing pages? (most traffic from organic traffic)
➡️ What are the top 10 landing pages?(most key events from organic traffic)
➡️ What are the top 10 landing pages? (highest session key event rate from organic traffic)
➡️ Use the filter to identify the top 10 pages for each website category
7) Navigate to the Demographic details report
8) Filter Organic Search traffic
📝 Note down the following:
➡️ Which countries / cities generate the most organic traffic?
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Frequently Asked Questions on How to use Google Analytics to uncover SEO Insights
How do I use Google Analytics 4 to uncover SEO insights?
Open the Traffic Acquisition report and filter for Organic Search. This shows which search engines and keywords (via Search Console) drive your strongest non-paid traffic.
How do I find my top SEO landing pages in GA4?
Check the Landing Page report and filter by Organic Search as the session medium. You’ll see which pages attract search traffic and how users behave once they land.
Can GA4 show my SEO keywords?
GA4 itself does not show keywords, but linking Search Console reveals impressions, clicks, and queries. Combine both tools for full SEO insights.
How do I uncover high-intent SEO pages using GA4?
Sort organic landing pages by Engagement Rate, Conversions (Key events), and Views per User. High intent pages usually show strong engagement and consistent conversions.
