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Watch the Video Tutorial:
How to use Google Analytics to uncover Referral Traffic Insights
1) Access the Traffic Acquisition report
2) Change the dimension to Session source / medium
3) Filter referral
📝 Note down the following:
➡️ Which referral source generates the most traffic
➡️ Compare the performance with the last 12 months to identify referral traffic trends
➡️ Check which referral source generates the most key events
➡️ Check which referral source has the highest session key event rate
5) Navigate to the Landing pages report
6) Filter Referral traffic
📝 Note down the following:
➡️ What are the top 10 landing pages? (receiving the most referral traffic)
➡️ What are the top 10 landing pages?(generating the most key events from referral traffic)
➡️ What are the top 10 landing pages? (highest session key event rate from referral traffic)
7) Navigate to the Demographic details report
8) Filter Referral traffic
📝 Note down the following:
➡️ Which countries / cities generate the most referral traffic?
9) Navigate to the Tech details report
10) Filter Referral traffic
📝 Note down the following:
➡️ Which device category generates the most referral traffic?
➡️ Which device category generates the most key events from referral traffic?
➡️ Which device category has the highest session key event rate from referral traffic?
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Frequently Asked Questions on How to use Google Analytics to uncover Referral Traffic Insights
How do I find referral traffic in Google Analytics 4?
Open the Traffic Acquisition report and filter Session Default Channel Grouping for “Referral.” GA4 will list all websites sending users to your site.
How do I see which referral sources send the most engaged users?
Break down referral traffic by Engagement Rate, Views per User, or Average Engagement Time. This helps you spot high-quality partners and content placements.
Can GA4 show which pages people land on from referral sources?
Yes, check the Landing Page report and add Session Source as a breakdown. You’ll see exactly which URLs attract referral visitors.
How can I identify new or unexpected referral sources?
Use the Traffic Acquisition report sorted by Users for the selected date range. Sudden new domains often signal mentions, backlinks, or viral posts.
