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Watch the Video Tutorial:
How to use Path Exploration Report in Google Analytics
1) Login to your Google Analytics account
2) Navigate to Explore (Left-hand-side menu)
3) Select Path Exploration
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Frequently Asked Questions on How to use Path Exploration Report in Google Analytics
What is the Path Exploration report in Google Analytics?
It’s a visual tool that shows how users move through your site, helping you understand behaviour patterns and drop-off points.
How do I find the Path Exploration report in GA4?
You can access it under Explore in the left menu and select Path Exploration from the available techniques.
What can I learn from the Path Exploration report?
It reveals user journeys, high-exit pages, and engagement flow so you can optimise content, funnels, and conversion paths.
Why is Path Exploration important for CRO?
It helps you identify friction points in customer journeys, making it easier to fix bottlenecks and improve conversion rates.
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