What is the difference between claude.ai / referral and claude.ai / (none)?

'claude.ai / referral' is recorded when a user clicks a hyperlink directly inside the Claude interface. 'claude.ai / (none)' appears when the user manually copies and pastes the link into their browser.

Find Claude Traffic in Google Analytics

Q: Where can I find Claude traffic in Google Analytics?

Navigate to the Traffic Acquisition report in Google Analytics, change the dimension to 'Session source / medium', and search for 'claude' to view traffic from Claude.ai.

Q: How is Claude traffic reported in Google Analytics?

Claude traffic is usually reported as 'claude.ai / referral', 'claude.ai / (none)', or similar variations depending on how users land on your site.

Sotirios Seridis
Jul 4
1 min read

Want to know if users are visiting your site from Claude? You can track it quickly and easily in GA4 by checking the Source / medium dimension!

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How to find Claude Traffic in Google Analytics:

Login to your Google Analytics account
Navigate to Reports (left-hand-side menu)
Navigate to Traffic Acquistion Report
Change the dimension to Session Source / Medium
Type Claude in the search bar and press enter

Frequently Asked Questions on How to find Claude Traffic in Google Analytics

1. Where can I find Claude traffic in Google Analytics?

Navigate to Traffic Acquistion report, change the dimension to Session source / medium and use the search bar to search for "claude" traffic.

2. How is Claude traffic reported in Google Analytics?

Perplexity traffic will be recorded as calude.ai / referral, claude.ai / (none) or similar variations.

3. What is the difference between claude.ai / referral VS claude.ai / (none)?

claude.ai / referral is recorded when the user clicked a link inside ChatGPT browser. claude.ai / (none) is recorded when the user copy-pasted a link into their browser.