Today we are answering one of the requested tutorials on our YouTube channel, which is "How to find referral traffic sources in Google Analytics 4 (GA4)?". It's very simple and easy to do, so follow this tutorial to find your referral traffic information in Google Analytics 4!
How to Find Your Referral Traffic Sources in Google Analytics 4 (GA4)
Navigate to your Traffic Acquisition Report
Click on the dropdown menu in the first column
Select Session Source / Medium as your dimension
Use the search bar and search for "referral"
Frequently Asked Questions on Finding Your Referral Traffic Sources in Google Analytics 4 (GA4)
What is referral traffic in GA4?
Referral traffic represents visitors who came to your website by clicking links from other websites. In GA4, it's tracked as sessions that originate from external domains directing users to your site.
Where can I find referral traffic data in GA4?
You can find referral data in GA4 by:
Going to Reports > Acquisition
Selecting "Traffic acquisition"
Looking under the "Session source/medium" dimension
Filtering for "referral" as the medium
Why are some of my referral sources showing as "(direct)/(none)" in GA4?
This usually happens when:
The referring site uses HTTPS and your site uses HTTP
Users type your URL directly
Links are clicked from email clients or documents
Referral data is stripped by browsers or security software
How can I exclude specific referral sources in GA4?
To exclude referral sources in GA4:
Go to Admin > Data Streams
Select your stream
Click "More Tagging Settings"
Configure "List unwanted referrals"
Add domains you want to exclude
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