How to Create a Funnel Exploration Report in Google Analytics 4 (GA4)

Understanding your funnel is the first step in improving the performance of your website and the bottom line of your business. The Funnel Exploration report in Google Analytics 4 allows you to view the steps your users take to complete certain actions, as well as determine at what stage the user succeeds or fails in completing the sequence. This step-by-step guide (with screenshots!) will show you how to create a funnel exploration report in Google Analytics 4 (GA4).

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How to Create a Funnel Exploration Report in Google Analytics 4 (GA4)

Creating Your Funnel

1. Login to your Google Analytics account

2. Navigate to the Explore tab (left-hand-side menu)

3. Choose "Funnel exploration"

   
   
   
   

Customise your Funnel

• Click on the pen icon ✏️ next to STEPS

• Add your funnel steps - you can add steps relevant to: > Pages > Events > or any other dimension or dimension combination you like
  

Funnel Steps Configuration

Adding Multiple Conditions

• Use AND/OR functions

• Example: Step 1 can be "View Promotion" OR "Another Action"

Step Sequence Options

Directly Followed By:

• Users must complete steps in exact order

• Example: View Promotion → immediately Select Promotion

Indirectly Followed By:

• Users can take other actions between steps

• Example: View Promotion → browse other pages → Select Promotion

Analyzing Your Funnel

Basic Analysis

• View visual representation of steps

• See user statistics:

  • Completion rates

  • Abandonment rates

  • Number of users per step
    

Adding Funnel Breakdowns

1. Click "+" next to Dimension

2. Import desired dimension

3. Drag and drop under Breakdown

Useful Breakdowns:

• Device Category (desktop, mobile, tablet)

• Channel (where traffic comes from)

• Any other relevant dimension
  

Visualization Options

1. Standard Funnel

   • Shows basic step progression

2. Trended Funnel

   • Shows funnel performance over time

   • Useful for:

     • Tracking website changes

     • Monitoring improvements

     • Identifying trends

Frequently Asked Questions on Creating a Funnel Exploration Report in Google Analytics 4 (GA4)

Is there a step limit in GA4 funnel reports?

Yes – you can only have up to 10 steps per funnel.

• If your funnel needs more than 10 steps

• You'll need to use a different reporting tool

Can I sort the breakdown data?

No, breakdown data (like device or date) appears in a fixed order.

• Cannot be sorted or rearranged

• Displays in original defined order

What metrics can I see in funnel reports?

GA4 funnel reports show fixed metrics:

• User count

• Completion rate

• Abandonments

• Abandonment rate

Note: You cannot:

• Add custom metrics

• Include revenue data

• Show conversion metrics

• Add other business metrics

Can I mix required and optional steps?

Yes! Use different settings for different steps:

• Required steps: Use "directly followed by"

• Optional steps: Use "indirectly followed by"

This helps track complex user journeys and identify where users drop off.

How can I segment funnel data?

You can segment your data in several ways:

Using Filters:

• Demographics

• Technology

• Traffic sources

• User behavior

Creating Segments:

1. Right-click any funnel step

2. Select "Create segment from users"

3. Use for remarketing

Comparison Options:

• Compare up to 4 segments

• Add filters in Tab Settings

• Focus on specific user groups