One of the most basic metrics you'd probably want to know from your website performance is Bounce Rate. But, if you're reading this article, then I suppose you have been facing the major issue of not being able to find where the Bounce Rate is in the Google Analytics 4 reports. Worry not, this quick, step-by-step guide will show you how to add bounce rate to your Google Analytics 4 report.
In case you'd like to watch a video tutorial instead, here's a quick, 2-minute tutorial from XYZ Lab's Youtube Channel!
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Step 1: Navigate to any report in your Google Analytics 4
![](https://static.wixstatic.com/media/3d6fd8_416e8877504244f2af649560bdcf2767~mv2.webp/v1/fill/w_101,h_172,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_416e8877504244f2af649560bdcf2767~mv2.webp)
Step 2️: Click on "Customise report" in the top right corner
![](https://static.wixstatic.com/media/3d6fd8_a42d645e7bd44352a6d7475feea6fe90~mv2.png/v1/fill/w_49,h_16,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_a42d645e7bd44352a6d7475feea6fe90~mv2.png)
Step 3: Click on "Metric" and "Add Metric"
![](https://static.wixstatic.com/media/3d6fd8_028b5b22b6d4476e90b1e32b815df4eb~mv2.webp/v1/fill/w_96,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_028b5b22b6d4476e90b1e32b815df4eb~mv2.webp)
![](https://static.wixstatic.com/media/3d6fd8_1111e5c775d14d3f9734800948e06930~mv2.webp/v1/fill/w_124,h_114,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_1111e5c775d14d3f9734800948e06930~mv2.webp)
Step 4: Type and select "Bounce Rate"
![](https://static.wixstatic.com/media/3d6fd8_49d90b774e7e429280237743f317ada9~mv2.webp/v1/fill/w_122,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_49d90b774e7e429280237743f317ada9~mv2.webp)
Step 5: Apply the changes and save your report
![](https://static.wixstatic.com/media/3d6fd8_a1fe38fa256f4ac494439d20d9ed4b23~mv2.webp/v1/fill/w_93,h_221,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_a1fe38fa256f4ac494439d20d9ed4b23~mv2.webp)
![](https://static.wixstatic.com/media/3d6fd8_8df981f908d247f1a1c96d7f411ff165~mv2.webp/v1/fill/w_147,h_37,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_8df981f908d247f1a1c96d7f411ff165~mv2.webp)
There you have it! Now you can repeat the same steps in any other reports and find the information for bounce rate wherever you want. Cheers!