How to Add Bounce Rate in Your Google Analytics 4 (GA4) Reports
Updated: May 16
One of the most basic metrics you'd probably want to know from your website performance is Bounce Rate. But, if you're reading this article, then I suppose you have been facing the major issue of not being able to find where the Bounce Rate is in the Google Analytics 4 reports. Worry not, this quick, step-by-step guide will show you how to add bounce rate to your Google Analytics 4 report.
In case you'd like to watch a video tutorial instead, here's a quick, 2-minute tutorial from XYZ Lab's Youtube Channel!
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Step 1: Navigate to any report in your Google Analytics 4
Step 2️: Click on "Customise report" in the top right corner
Step 3: Click on "Metric" and "Add Metric"
Step 4: Type and select "Bounce Rate"
Step 5: Apply the changes and save your report
There you have it! Now you can repeat the same steps in any other reports and find the information for bounce rate wherever you want. Cheers!