How to Add Bounce Rate in Your Google Analytics 4 (GA4) Reports

One of the most basic metrics you'd probably want to know from your website performance is Bounce Rate. But, if you're reading this article, then I suppose you have been facing the major issue of not being able to find where the Bounce Rate is in the Google Analytics 4 reports. Worry not, this quick, step-by-step guide will show you how to add bounce rate to your Google Analytics 4 report.

In case you'd like to watch a video tutorial instead, here's a quick, 2-minute tutorial from XYZ Lab's Youtube Channel!

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Topics Covered:

• Step 1: Navigate to any report in your Google Analytics 4

• Step 2️: Click on "Customise report" in the top right corner

• Step 3: Click on "Metric" and "Add Metric"

• Step 4: Type and select "Bounce Rate"

• Step 5: Apply the changes and save your report

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Step 1: Navigate to any report in your Google Analytics 4

Step 2️: Click on "Customise report" in the top right corner

Step 3: Click on "Metric" and "Add Metric"

Step 4: Type and select "Bounce Rate"

Step 5: Apply the changes and save your report

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There you have it! Now you can repeat the same steps in any other reports and find the information for bounce rate wherever you want. Cheers!