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How to Add Bounce Rate in Your Google Analytics 4 (GA4) Reports

  • Writer: Sotirios Seridis
    Sotirios Seridis
  • Dec 29, 2024
  • 2 min read

Updated: Apr 6

One of the most basic metrics you'd probably want to know from your website performance is Bounce Rate. But, if you're reading this article, then I suppose you have been facing the major issue of not being able to find where the Bounce Rate is in the Google Analytics 4 reports. Worry not, this quick, step-by-step guide will show you how to add bounce rate to your Google Analytics 4 report.


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  1. Navigate to any report in your Google Analytics 4

  2. Click on "Customise report" (pen icon in the top right corner)

  3. Click on "Metric" and "Add Metric"

  4. Select "Bounce Rate"

  5. Apply the changes and save your report





Frequently Asked Questions about Bounce Rate in Google Analytics 4 (GA4)


What is bounce rate in GA4?


A bounce in GA4 happens when someone visits just one page on your website and leaves without doing anything else. The bounce rate is the percentage of all sessions that were bounces.



What's a good bounce rate?


It varies by industry and page type:


  • Blogs: 65-90% is normal

  • Landing pages: 70-90% is typical

  • E-commerce: 20-45% is good

  • Service sites: 25-55% is average



Why did my bounce rate suddenly change?


Common reasons include:


  • Adding new engagement tracking

  • Changes in your site design

  • Different traffic sources

  • Seasonal changes in user behavior



How can I lower my bounce rate?


Some effective strategies:


  • Make your content more engaging and easier to read

  • Ensure your site loads quickly

  • Add clear calls-to-action

  • Make your navigation menu user-friendly

  • Include internal links to relevant content



Does a high bounce rate always mean something's wrong?


Not necessarily! If someone finds exactly what they need on one page (like your contact information or a blog post), they might leave satisfied. This counts as a bounce but isn't necessarily bad.





 
 
 

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