If you're running some lead generation campaigns and you've been getting leads that don't result in any actual conversions, then it is perhaps time to upgrade your Meta Lead Forms. In case you didn't know, you can add custom questions to your instant forms. The point of adding these questions is to get better-quality leads, so the users who fill in and complete the forms are more intentional as opposed to people who are just clicking and filling in some basic information. You can add questions such as what is the best way and time to follow up with your leads, or what product or services they are interested in to get a better understanding of your leads. Do note that the more questions you have and the longer your lead form is, the lesser your conversion rate will be, but this will also result in better-quality leads. This guide will show you how to add custom questions to your Meta Ads Lead Forms!
Looking for help or support on Meta Ads?
In case you find yourself in need of some video guidance, here's a tutorial from XYZ Lab's Youtube Channel!
Step 1️: Navigate to your Meta Ads Manager
Step 2️: Start a Campaign with a Leads Objective
Step 3️: Navigate to your Ad Set and select "Instant Forms" under Conversion Location
Step 4️: Navigate to your Ad and click on "Create Form" (under Instant Form)
Step 5️: Under Form Type select "Higher Intent"
Step 6️: Click on the Questions dropdown menu and click on "Add Question"
Other than the default questions (pre-fill questions) that will be automatically filled by Facebook and Instagram (i.e. name, phone number, email address), you have the option to add your own questions to your forms.
Step 7️: Customise your Custom Question in your Meta Ads Lead Form
For example, we will add some multiple-choice questions as well as open-ended questions. You can also take inspiration from these questions to ask users in your lead forms.
Step 8: Complete and publish your form