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  • Writer's pictureKelly Alica Liman

How to Apply Frequency Cap to Your Meta Ads Campaigns

With Frequency Cap, you can adjust the average number of times an audience will see your ad in a given period. You can control how many users see your ads, and adjust the cap in a way where you can get lower or higher frequency depending on your goals. To note, you can only apply Frequency Cap for campaigns with an Awareness objective. With that out of the way, this quick and easy guide will show you how to apply a frequency cap to your Meta Ads campaigns!


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Looking for help or support on Meta Ads?



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In case you find yourself in need of some video guidance, here's a quick 3-minute tutorial from XYZ Lab's Youtube Channel!




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Step 1️: Navigate to your Meta Ads Manager



Step 2️: Start a new campaign and select "Awareness" as your objective




Step 3️: At the Ad-Set level, under Performance goal, click to Show more options




Step 4: Adjust your Frequency cap



You can adjust how many impressions you want to serve per day. In regards to the ideal frequency cap, it really depends on how aggressive you want to be. Our recommendation is to serve at least 5 impressions every 7 days, as based on some studies, there is a higher chance of someone buying your products or services if they see your brand 5 times.






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