If you have a long list of Google Tag Manager accounts and you would like to delete some of them, then this guide is for you! Keep in mind that in Google Tag Manager, we have two layers in the hierarchy: the account and the container. You can delete the account with everything underneath or only the containers. In this article, we will show you how to delete a Google Tag Manager account or a Google Tag Manager container. Without further ado, let's get started!
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How to Delete a Google Tag Manager Account:
From the Google Tag Manager Home Page (All Accounts):
Click on the 3 dots next to the gear icon
Select Account Settings
Click on the 3 dots on the top right of the screen
Select Delete
From the Google Tag Manager Container Screen:
Navigate to Admin
Select Account Settings
Click on the 3 dots on the top right of the screen
Select Delete
How to Delete a Google Tag Manager Container:
From the Google Tag Manager Home Page (All Accounts):
Click on the 3 dots next to the container
Select Container Settings
Click on the 3 dots on the top right of the screen
Select Delete
From the Google Tag Manager Container Screen:
Navigate to Admin
Select Container Settings
Click on the 3 dots on the top right of the screen
Select Delete
Frequently Asked Questions on Deleting a Google Tag Manager Account and Container
What happens when I delete a Google Tag Manager account?
When you delete a GTM account, all the containers and tags associated with that account will also be permanently deleted. This includes any tags, triggers, and variables that were configured within those containers. The GTM embed codes that were placed on your website or app will become inactive, stop firing, and stop sending data to Google Tag Manager. All users and permissions associated with the deleted GTM account will be revoked. No one will have access to manage or view the deleted account and its containers.
Once a GTM account is deleted, it cannot be restored. The account and all its data will be permanently removed from Google's systems. Therefore, ensure that once you delete the GTM account, you should also do the following:
Export tags, triggers, and variables for backup
Configure a new GTM account or other tracking solution to ensure continuity in data collection
Update other services with new tracking configurations (e.g. Google Ads, analytics tools, marketing platforms)
Remove the GTM container code from your website to prevent any issues
Make sure to transfer ownership or necessary data before deleting the account if others need continued access
Can I delete a GTM account if there are active containers in it?
Yes, you can delete a GTM account even if there are active containers. However, deleting the account will also delete all associated containers and their contents permanently.
Can I recover a deleted GTM account?
No, once a GTM account is deleted, it cannot be recovered. All data within the account, including containers and their configurations, will be permanently lost.
Can I recover a deleted Google Tag Manager container?
Yes, you can recover a deleted Google Tag Manager container, but only within a timeframe of 30 days before it becomes permanently deleted by Google. After deleting a container, it will be moved to the "Trash Can" at the bottom of the "Accounts" page. You have 30 days to restore the deleted container before it is permanently removed. To restore a deleted container, select the container you want to restore, and click "Restore". However, after 30 days, the container will be permanent deleted and it cannot be recovered. All tags, triggers, variables, and settings within the container will be permanently lost.
How do I ensure that all tags are stopped after deleting a container?
When you delete a container, all tags, triggers, variables, and configurations within that container are permanently deleted. All tags within it will stop firing and will no longer be active on your website or app. Additionally, you should remove the GTM container code from your website or app to ensure that no residual scripts attempt to load.
Will deleting a GTM container affect my website's performance?
Deleting a Google Tag Manager (GTM) container will not directly affect your website's performance, however, the way you manage your GTM implementation can have a significant impact. There are some indirect considerations and potential impacts to be aware of:
All tracking and analytics tags managed by that container will stop. This can impact how you collect and analyze data, but it won’t directly affect the performance or speed of your website.
If the GTM container code is not removed properly from your website, you might encounter errors or performance issues related to the remnants of the code attempting to load or execute.
If you replace the deleted container with a new GTM container or another tracking method, ensure that the new implementation is optimized. Poorly configured or excessive tags in a new setup could potentially impact performance.
To mitigate potential issues, consider doing the following:
Remove the GTM container code from your website or app to prevent any residual performance issues.
Use performance testing tools (e.g., Google PageSpeed Insights, GTmetrix) to monitor your website’s speed and functionality after removing the GTM container code.
Check for any errors or issues in your browser’s developer tools to ensure that no remnants of the GTM container code are causing problems.
If you implement a new GTM container or tracking solution, perform rigorous testing and debugging to ensure it is well-optimized and avoid any performance degradation.
Can other users still access my GTM container if I delete it?
No, once a container is deleted, it is no longer visible or accessible to any user, including the account owner and other collaborators who previously had access to the container.
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