17 Best Email Marketing Tools for Small Businesses
- Sotirios Seridis
- Apr 7
- 6 min read
Have you ever subscribed to a marketing list and never actually opened the emails you received? Of course you do. As much as you think email marketing no longer works, it actually remains a powerhouse for businesses looking to connect with their audience. So, what makes the difference between emails that do get opened and those that don't? Well, there are tons of reasons why. But, if you leverage an email marketing tool, you can increase the chances of your emails getting opened (plus reduce the time you need to even craft the email in the first place). Let's explore the best email marketing tools for SMEs!
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Best Email Marketing Tools:
Robust features include AI-assisted email design, customizable templates, and personalization options
Advanced segmentation and targeting to manage subscriber lists, create custom segments, and send tailored messages based on user behavior and preferences
Comprehensive analytics and optimization that track campaign performance, measure ROI, and AI-powered insights
Seamlessly integrate email with SMS, social media, and 250+ popular tools
Robust email creation tools, including a vast library of customizable templates and a modern email editor for effortless campaign design
Unique event marketing capabilities, allowing users to manage invitations, ticket sales, and registrations for various events
Multichannel marketing features, including social media management, Google/Facebook/Instagram ad creation, and SMS marketing (US only)
High email deliverability rates and AI-powered content generation tools for crafting engaging email and social media copy
3. Brevo
Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM functionalities in a single solution
Drag-and-drop interface with customizable templates and brand element import for consistent, professional-looking campaigns
Set up automated email sequences, optimize send times, and leverage AI-powered insights to improve campaign effectiveness
Integrate email marketing with SMS, WhatsApp, and push notifications for comprehensive customer engagement
Integrates email marketing with CRM, automation, and multi-channel capabilities for comprehensive campaign management
Leverages generative AI to craft engaging email copy
Enables targeted communication through advanced segmentation and personalization
Offers mobile-responsive design tools to ensure optimal viewing across all platforms
Provides robust analytics and A/B testing capabilities, allowing marketers to refine strategies and improve conversion rates
Offers advanced email automation capabilities, allowing businesses to create sophisticated, personalized customer journeys
Leverages Ai predictive content and dynamic personalization to ensure highly relevant email campaigns
Provides powerful contact management tools, enabling precise audience targeting and automated list management
Seamlessly combines email marketing with SMS, CRM, and other channels for a unified customer experience
Offers in-house deliverability infrastructure and comprehensive analytics
Offers sophisticated customer journey creation, AI-assisted email design, and optimized send times
Enables highly targeted communication with advanced segmentatiob
Seamlessly combines email marketing with SMS, mobile push notifications, and customer reviews
Provides robust analytics, A/B testing, and AI-powered insights to refine strategies and boost conversion rates
Offers email marketing, automation, landing pages, and webinar functionalities in a single, user-friendly solution
Leverages generative AI for crafting engaging email copy, subject lines, and optimizing send times
Offers sophisticated customer journey creation, behavior-based triggers, and AI-assisted email design
Provides a free plan for basic features and paid tiers with advanced functionalities like A/B testing, landing page builder, and detailed analytics to suit various business needs
Offers a drag-and-drop editor with professionally-designed templates and automatic brand import for quick, eye-catching email creation
Leverages customer data for hyper-targeted segmentation, enabling highly personalized emails that increase opens and transaction rates
Features a visual journey designer for creating sophisticated, personalized customer journeys
Provides real-time interactive dashboards covering email campaigns, automated journeys, and transactional emails
Leverages AI for content creation, automation, and campaign optimization
Enables highly targeted communication through dynamic list creation and behavior-based segmentation
Offers a visual workflow builder with 40+ pre-built automation series, multiple trigger options, and customization features tailored for e-commerce and DTC brands
Seamlessly combines email marketing with SMS, onsite messaging, and 150+ integrations, including popular e-commerce platforms like Shopify and WooCommerce
Provides detailed reporting dashboards, revenue tracking, and A/B testing capabilities
Kit (formerly ConvertKit) offers a comprehensive suite of tools for creators, including email marketing, digital product sales, and audience management
Enables creators to sell digital products, run paid newsletters, offer subscriptions, and set up tip jars
Includes customizable landing pages, forms, and a unique "Recommendations" system that allows creators to grow their subscriber lists through cross-promotion
Offers segmentation, personalization, and automation capabilities to create targeted, engaging email campaigns that drive audience engagement and conversions
Offers an intuitive drag-and-drop email builder with customizable templates and automatic brand element import for quick, professional-looking campaigns
Includes email marketing, automation, landing pages, website builder, sign-up forms, and pop-ups
Enables highly targeted communication through dynamic list creation and behavior-based segmentation
Features a visual workflow builder with 40+ pre-built automation series, multiple trigger options, and customization features
All-in-one e-commerce marketing platform for email, SMS, and more
Drag-and-drop email builder with 150+ customizable templates
Advanced segmentation based on shopping behavior and engagement
Automation workflows with pre-built sequences for cart abandonment, birthdays, etc
Offers email, SMS, web push notifications, and chatbots for comprehensive customer communication
Drag-and-drop interface with 130+ responsive templates for easy, professional email creation
Leverage subscriber data for targeted, relevant messaging
Set up complex, multi-step workflows combining various communication channels
Optimize send times, improve engagement, and enhance content personalization
Offers unlimited monthly email sends with all plans
Beginner-friendly drag-and-drop email builder with a vast library of pre-built, categorized templates
Robust workflow builder with user behavior tracking and customizable automation components
Moosend AI for content generation and product recommendations, enhancing personalization
Intuitive drag-and-drop email editor with 34 pre-designed templates for easy campaign creation
Simple workflow builder for welcome series and action-based triggers, ideal for beginners
Straightforward segmentation based on opens/clicks for targeted campaigns
Connect with popular apps like Shopify, Gravity Forms, and Carrd for seamless subscriber imports
Intuitive drag-and-drop email editor with 70+ customizable templates for easy campaign creation
Powerful email infrastructure leveraging Mailgun technology, ensuring high deliverability rates
Flexible contact management with unlimited custom properties and advanced segmentation capabilities
Unique email validation feature, enhancing list quality and improving overall campaign performance
Intuitive drag-and-drop email builder with 150+ responsive templates for effortless email creation
Advanced automation features, including pre-built modules and automatic email replacement in existing workflows
Collaborative tools like real-time co-editing, custom roles, and approval sharing for streamlined team workflows
Built-in AI writing assistant for generating creative subject lines and email copy quickly
Closing Thoughts on the Best Email Marketing Tools
Whether you're a small business owner, a marketing pro, or somewhere in between, finding the perfect email marketing software can make or break your outreach efforts. From user-friendly interfaces to cutting-edge AI features, these platforms are designed to take your email game to the next level. So utilize them well!
Frequently Asked Questions on Email Marketing Tools
How much do email marketing tools typically cost?
Prices vary widely, from free plans for small lists (usually around 5,000 subscribers) or limited number of emails to hundreds of dollars per month for enterprise solutions. Many tools offer tiered pricing based on the number of subscribers or emails sent.
What features should I look for in an email marketing tool?
Look out for these features:
Intuitive email builder
Customizable templates
List segmentation and personalization capabilities
Automation for triggered emails and drip campaigns
Comprehensive analytics and reporting
A/B testing functionality
Integration with CRM and e-commerce platforms
Mobile-responsive design options
Compliance features for data protection regulations
How do I choose the right email marketing tool for my business?
Consider factors such as:
List size (number of subscribers)
Essential features
Ease of use and design flexibility
Automation features
Integration with other tools (e.g., CRM, eCommerce)
Pricing and scalability
Email deliverability rates
Reporting and analytics
Do email marketing tools support mobile-friendly emails?
Yes, most modern platforms provide responsive email templates that automatically adjust for mobile devices.
Can I integrate email marketing tools with CRM systems?
Yes, many email marketing tools integrate with CRM platforms like Salesforce, HubSpot, and Zoho CRM to manage customer relationships more effectively.
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