Learn where and how to locate your Google Ads data in GA4! This article will show you how to find the Google Ads reports in GA4, allowing you to track performance indicators, evaluate user interactions, and make data-driven decisions to improve your campaigns!
Where to find the Google Ads Report in Google Analytics 4 (GA4)?
Login to your Google Analytics account
Navigate to Advertising (left-hand-side menu)
Under Planning, open the drop down and you will find the Google Ads report
💡 Important Note: In order to see the Google Ads report here, you will first have to connect your Google Analytics with your Google Ads account.
🎥 Watch the tutorial here: How to Link Google Ads with Google Analytics 4
Frequently Asked Questions on Google Ads Report in Google Analytics 4 (GA4)
Can I access historical Google Ads data in GA4?
Yes, you can access historical data once you've linked your Google Ads account to GA4. The data becomes available in your Google Ads reports section immediately after connection.
Why doesn't my GA4 data match my Google Ads interface?
Several factors can cause data discrepancies:
Different attribution models
Time zone mismatches
Varying data processing methods
Different reporting windows
Solution: Align your time zones and attribution settings in both platforms to minimize differences.
How can I create custom reports for Google Ads in GA4?
Yes, you can create customized reports through these steps:
Navigate to the "Explore" section
Choose your desired report template
Select Google Ads dimensions and metrics
Save and share your custom report
How does GA4 attribute conversions to Google Ads campaigns?
GA4 uses data-driven attribution by default, which:
Analyzes all marketing touchpoints
Distributes conversion credit across channels
Considers the full customer journey
You can modify attribution models in Admin > Attribution settings
Can I compare Google Ads with other marketing channels in GA4?
Yes, GA4 provides comprehensive cross-channel analysis:
View all marketing channels in one place under the Traffic Acquisition Report
Compare campaign performance across platforms
Analyze channel interactions
Track overall marketing effectiveness
How recent is the Google Ads data in GA4?
Data typically appears with:
24-48 hour delay for conversion metrics metrics
Real-time data for basic traffic metrics
What Google Ads metrics are available in GA4?
Key metrics include:
Ad Clicks (Clicks)
Ad Cost oer Click (CPC)
Ad Cost
Key Events
Cost per Key Event
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