If you've been dabbling in SEO and working on your website's content, then you should create a report for page performance. It is important to report on your website's pages and content so you can understand how they are performing (and where it requires more effort!). In this article, we will show you how to create a Google Analytics 4 (GA) Page Performance Report in Looker Studio!
Step-by-Step Guide: How to Create a GA4 Page Performance Report in Looker Studio:
Getting Started 🚀
Create a new Looker Studio Report
Navigate to lookerstudio.google.com
Choose "Blank Report"
Connect your data:
Pick Google Analytics
Select your GA4 account & property
Click "Add"
Use the "Insert" tab to add a report header (Rectangle) and title (Text)
Style your elements as needed: Select each element and use the menu at the right-hand-side to customise colours and fonts
Add Your Branding 🎨
Add your logo:
Click on the "Insert" tab
Add an "Image" element
Upload your file
Add More Space to your Report ⏬
Navigate to "Page" → "Current Page Settings" (top menu)
Under "Style", increase the height of your report to 3,000 or more pixels
Add Key Metrics 📊
Create scorecards:
Click on the "Insert" tab
Add a "Scorecard" element
Duplicate your scorecard as needed to include all key metric, for example: Sessions, Views, Events, Key Events etc.
Add labels to your report:
Click on the "Insert" tab
Insert "Text" elements to label sections following the customer journey (for example: Awareness, Engagement, Outcome)
Add a date range selector:
Click on the "Insert" tab
Add a "Date range control"
Select all your scrorecards
Navigate to the SET-UP column (ritgh-hand-side)
Toggle-ON Comparison data range and select "Previous Period"
Showcase Top-Level Performance for different Website Sections 📑
Create filters for each website section:
Duplicate your scorecards
Select each scorecard
Navigate to the SET-UP column (right-hand side menu)
Scroll all the way down and Click "Add a filter"
Name your filter (e.g., "Blog Posts")
Set URL conditions, example Full page URL contains '/blog'
Apply filters to all scorecards in that section 🔄 Repeat the above steps for EACH website section you would like to create a filter for
Add Performance Trend Charts 📈
Add time series chart:
Click on the "Insert" tab
Select the "Time series" element
Navigate to the SET-UP column (right-hand-side)
Under Dimension, select "Date"
Under Metrics, select Sessions and Views (or any other metrics you see fit) 🔄 Duplicate the time series and apply the filters relevant to each section
Add Performance Tables 📋
Create performance tables:
Click on the "Insert" tab
Insert a "Table" element
Navigate to the SET-UP column (right-hand-side)
Under Dimension, select "Full page URL"
Under Metrics, select Sessions, Views, Bounce Rate etc.
Click on the dropdown menu next to Chart and select the 3rd option to enable heatmap view
Check the Show summary row option under the SET-UP column
🔄 Duplicate the table and apply the filters relevant to each section
Frequently Asked Questions on Creating a Google Analytics 4 (GA4) Page Performance Report in Looker Studio
What metrics matter the most to evaluate page performance in GA4?
Key metrics to track include:
Page Visibility:
Views
Bounce Rate
User behavior:
Bounce Rate
Average Engagement Time per Session
Scroll Depth
Key Event Rate
Page flow:
Entrances
Exits
💡 Note: Entrances and Exits are currenty only available under the Free-form reports (Explore tab in Google Analytics). Average Engagement Time per Session is available in GA4 reports (main interface and Free form reports under the Explore tab
How can I filter my report to show specific pages?
Click "Add a Control" in the toolbar
Choose "Drop-down list"
Select "Page Title" or "Page Path" as your dimension
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