This quick and easy guide will show you how to add users and grant them various levels of access to your Google Analytics 4 account. Without further ado, let's get started!
How to Grant Access (Add Users) to Your Google Analytics 4 (GA4) Account
Login to Google Analytics 4
Navigate to Admin (bottom-left-hand-side)
Navigate to either Account Access Management or Property Access Management (depending on the level of access you would like to assign)
⚙️ Account Access Management: If you grant access at the account level, then the user will have access to all the properties and data streams under the account. ⚙️ Property Access Management: If you grant access at the property level, then the user will only have access to that property and the data streams under the property.
Click on the + symbol
Select Add Users and insert the Email address you would like to invite
Select their access level: Admin: Full access to manage settings and users
Editor: Can edit settings but can't manage users
Analyst: Can analyze data and create reports
Viewer: Can only view reports and data
Click Add
Frequently Asked Questions on Granting Access to Your Google Analytics 4 (GA4) Account
What user roles are available in GA4?
GA4 offers four main roles with different permission levels:
Administrator
Full control over account
Can manage users and settings
Access all data and reports
Modify configurations
Editor
Change account settings
Create and edit reports
Configure properties
Cannot manage users
Analyst
Create and share reports
Access and analyze data
Cannot change settings
Limited configuration access
Viewer
View reports and data
Download reports
Cannot make changes
Basic access only
Is there a user limit in GA4?
No, GA4 doesn't restrict the number of users. However:
It is best to limit access to necessary personnel
Conduct regular access audits to avoid security breaches
Document all user assignments
Remove inactive users promptly
Can I customize user permissions?
No, GA4's permission system is fixed to the roles explained above.
How do property-level permissions work?
You can set different access levels across properties:
Account-level permissions can be inherited
Property-specific permissions override account settings
Each property can have unique user roles
Users can have different roles for different properties
What happens when I change user roles?
Role changes take effect immediately:
Access levels update instantly
User sessions may require refresh
No notification to user
Previous permissions are immediately revoked
How do I remove users from my GA4 account or property?
Follow these steps to remove users:
Access Admin settings
Go to Access Management
Find user to remove (under your account or property access management)
Click More Options (three dots)
Select Remove
Confirm action
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