If you're starting to tap into TikTok Ads and you want to know how it is doing, then you should set up your TikTok Pixel. TikTok Pixel is a piece of code that you place on your website to track website events such as TikTok conversions. With data from TikTok Pixel, you'll be able to track your ad performance and improve your campaigns. This quick and easy tutorial will show you how to install the TikTok Pixel via Google Tag Manager. Without further ado, let's get started!
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How to Create a TikTok Pixel
Access your TikTok Ads Manager
Navigate to Tools (main drop-down menu) > Events
Navigate to Data Sources
Click on Connect Data Source
Select Web and click Next
Insert your website's URL
Select Manual setup
Select TikTok Pixel
Give your Pixel a name
Copy base code
Enable Automatic Advanced Matching
Skip the Set up events section
How to Install the TikTok Pixel with Google Tag Manager
Navigate to your Google Tag Manager
Create a New Tag and name the Tag
Under Tag Configuration, select "Custom HTML"
Paste the Pixel Code
Click on Triggering and select "All Pages" as the Trigger
Save and Publish your Google Tag Manager Container
How to Verify that the TikTok Pixel is working
Verify Pixel setup via the TikTok Pixel Helper (Chrome Extension), or via previewing your Google Tag Manager
Frequently Asked Questions on Installing TikTok Pixel via Google Tag Manager
Can I have multiple TikTok Pixels on my website?
Yes, you can have multiple pixels on your website, but it may slow down the page speed and increase data discrepancies and inaccuracies in your TikTok Ads reporting. It's recommended to only use one pixel per website.
How do I update or remove the TikTok Pixel in Google Tag Manager?
To update the TikTok Pixel, locate the TikTok Pixel Tag in your Google Tag Manager container and make the necessary updates (such as updating Tiktok Pixel ID, etc) in the tag settings.
To remove the TikTok Pixel, find the "Delete" button in the TikTok Pixel Tag settings in Google Tag Manager to remove the tag. If there are any triggers or variables associated with the TikTok Pixel tag, remove those as well. Don't fpget to publish the updated container to your website to remove the TikTok Pixel implementation.
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