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Writer's pictureSotirios Seridis

How to Create and Install the TikTok Pixel with Google Tag Manager (GTM)

If you're starting to tap into TikTok Ads and you want to know how it is doing, then you should set up your TikTok Pixel. TikTok Pixel is a piece of code that you place on your website to track website events such as TikTok conversions. With data from TikTok Pixel, you'll be able to track your ad performance and improve your campaigns. This quick and easy tutorial will show you how to install the TikTok Pixel via Google Tag Manager. Without further ado, let's get started!









How to Create a TikTok Pixel


  1. Access your TikTok Ads Manager

  2. Navigate to Tools (main drop-down menu) > Events

  3. Navigate to Data Sources

  4. Click on Connect Data Source

  5. Select Web and click Next

  6. Insert your website's URL

  7. Select Manual setup

  8. Select TikTok Pixel

  9. Give your Pixel a name

  10. Copy base code

  11. Enable Automatic Advanced Matching

  12. Skip the Set up events section


How to Install the TikTok Pixel with Google Tag Manager



  1. Navigate to your Google Tag Manager

  2. Create a New Tag and name the Tag

  3. Under Tag Configuration, select "Custom HTML"

  4. Paste the Pixel Code

  5. Click on Triggering and select "All Pages" as the Trigger

  6. Save and Publish your Google Tag Manager Container



How to Verify that the TikTok Pixel is working

  1. Verify Pixel setup via the TikTok Pixel Helper (Chrome Extension), or via previewing your Google Tag Manager





Frequently Asked Questions on Installing TikTok Pixel via Google Tag Manager



Can I have multiple TikTok Pixels on my website?


Yes, you can have multiple pixels on your website, but it may slow down the page speed and increase data discrepancies and inaccuracies in your TikTok Ads reporting. It's recommended to only use one pixel per website.



How do I update or remove the TikTok Pixel in Google Tag Manager?


To update the TikTok Pixel, locate the TikTok Pixel Tag in your Google Tag Manager container and make the necessary updates (such as updating Tiktok Pixel ID, etc) in the tag settings.


To remove the TikTok Pixel, find the "Delete" button in the TikTok Pixel Tag settings in Google Tag Manager to remove the tag. If there are any triggers or variables associated with the TikTok Pixel tag, remove those as well. Don't fpget to publish the updated container to your website to remove the TikTok Pixel implementation.







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