What's included in the Customer Journey Mapping Template:
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Full funnel Customer Journey Mapping Template
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Customer Journey Mapping Templates for B2C, B2B & SaaS Business Models
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Instructions & Examples of Customer Journey Mapping Templates
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Download the Template in Google Sheets / Excel & Google Slides formats
Who should download our Customer Journey Mapping Template?
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You are a startup founder or business owner looking to strategise more effectively
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You are a Digital Marketing Professional, looking for marketing strategy templates
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You are a Digital Marketing agency looking to better plan and strategise for your digital marketing projects
How to use the Customer Journey Mapping Template
STEP 1:
CUSTOMER MOTIVATIONS AND FEELINGS
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⚙️ Brainstorm the emotional aspect of your customer journey: Why are your customers buying your products and services? what are the problems they are solving?
STEP 2:
CUSTOMER TOUCHPOINTS AND CHANNELS
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⚙️ What are the channels and touchpoints that facilitate interaction between the customer and your business? How do customers find your products or services and how do they buy them?
STEP 3:
BUSINESS OBJECTIVES
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📊 What are your company's business goals at every step of the customer journey? What does success look like?
STEP 4:
KEY RESULTS
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📊 Assign measurable metrics that demonstrate how effective your company is in achieving its key business objectives at every step of the customer journey
I grabbed the Customer Journey Mapping Template, what's next?
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