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What's included in the Customer Journey Mapping Template:

  • Full funnel Customer Journey Mapping Template

  • Customer Journey Mapping Templates for B2C, B2B & SaaS Business Models

  • Instructions & Examples of Customer Journey Mapping Templates

  • Download the Template in Google Sheets / Excel & Google Slides formats

Customer Journey Mapping Template

Download our FREE Customer Journey Mapping Template 💡

Who should download our Customer Journey Mapping Template?

  • You are a startup founder or business owner looking to strategise more effectively

  • You are a Digital Marketing Professional, looking for marketing strategy templates

  • You are a Digital Marketing agency looking to better plan and strategise for your digital marketing projects

How to use the Customer Journey Mapping Template

STEP 1:

CUSTOMER MOTIVATIONS AND FEELINGS

  • ⚙️ Brainstorm the emotional aspect of your customer journey: Why are your customers buying your products and services? what are the problems they are solving?

STEP 2:

CUSTOMER TOUCHPOINTS AND CHANNELS

  • ⚙️ What are the channels and touchpoints that facilitate interaction between the customer and your business? How do customers find your products or services and how do they buy them?

STEP 3:

BUSINESS OBJECTIVES

  • 📊 What are your company's business goals at every step of the customer journey? What does success look like?

STEP 4:

KEY RESULTS

  • 📊 Assign measurable metrics that demonstrate how effective your company is in achieving its key business objectives at every step of the customer journey 

I grabbed the Customer Journey Mapping Template, what's next?

LEARN Digital Marketing Analytics - Upskill & equip yourself with one of the most valuable digital marketing skills:

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SCALE your performance marketing campaigns and maximize your ROAS:

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