• Sotirios Seridis


Photo by Thought Catalog on Unsplash

If you are in the business of online marketing, keeping up with the latest trends and technological shifts can feel like an endless pursuit. As the internet is not lacking in articles that dispense the same information that would be rendered obsolete by the end of the week, digital marketing professionals are turning to books for something more substantial, more timeless. With this in mind, we handpicked a list of the top 7 digital marketing books to include on your reading list.



#1 Side Hustle


Looking to earn some extra cash to supplement your paycheck with minimal investment of time, money and effort?


Ever flirted with the idea of starting a profitable side business that would eventually (hopefully) allow you to quit the dreaded day job and finally say goodbye to that difficult manager of yours?


Side Hustle may seem like a book tailored for the adventurous nomadic entrepreneur, however it hides endless wisdom and tips to propel any digital marketing strategy forward.


Packed within the pages of Side Hustle is everything you need to know about starting a profitable side business while holding a full-time position. From ideation to launch, the step-by-step methodology laid out in this book by Chris Guillebeau provides a blueprint that allows you to turn your favourite hobby into a legit side hustle in less than a month.

While it is often believed that side hustle is only reserved for the dreamers and the artistic, the book dispels the myth with success stories of ordinary individuals who even if placed at gunpoint, correctly distinguishing between persian blue and cobalt blue is still an impossible task.

Be it writing reviews for commission, or dusting off your old handy camera for some photography gigs, Side Hustle proves that the way of the hustle is for everyone. All you need is just 27 days.



#2 Measure What Matters


When an original investor and board member of Google and Amazon has something to say, we pay attention. During his time with the tech giants of Silicon Valley, John Doerr succeeded in achieving explosive growth and creating half a million jobs through a goal-setting system of Objectives and Key Results (OKR). Having observed the rise and fall of countless startups, John has come to a mantra he believes is the linchpin for success.

Ideas are easy. Execution is everything.



Without well-defined objectives and means in which success can be measured, ideas fail to take concrete and sustainable form. Measure What Matters takes its readers through the framework that would allow organizations of any size to develop a more transparent, accountable, and effective team that’s capable of achieving structured goals that would set the business on the path of exponential growth.

If you are looking for the tried and tested approach to operating excellence that has contributed monumentally to the success of global tech companies, look no further.



#3 Purple Cow


Be a purple cow or risk being invisible.

Written by one of the most remarkable marketers of our time, Seth Godin sets out to alter the way we think about marketing by challenging businesses and marketers to do better.


The main thrust of the book: in order to succeed, a product has to be truly remarkable. The end goal of a product is the betterment of the lives of a specific group of people, while marketing is the tool by which your offer is made known. Using fancy marketing gimmicks to mask the mediocrity of a product puts a business on the fast track to joining the other brown cows in the field.

With precision that resulted from decades of marketing experience, Seth Godin accurately diagnoses common pitfalls and mistakes often committed by businesses in their marketing efforts, and provides helpful insights to help entrepreneurs and marketers steer clear of them.

For an unforgettable read that sticks out, try Purple Cow.



#4 Built to Last


What do companies like Wal-Mart, Ford, and Boeing have in common? Vision.

For businesses of any size, the absence of vision is a slow but inevitable death. Companies with a vision held up by pillars of core values often endure for generations while others become casualties of changing times.



By sharing the findings of his study, Jim Collins seeks to make the case for the important role of vision, as well as to debunk the myths that prevent many from building everlasting companies that continue to create a positive impact in the world after its founder and charismatic leaders are long gone.



#5 The 1-Page Marketing Plan


The 1-Page Marketing Plan is a masterpiece that belongs on the bookshelf of every marketer.

Beautifully written yet easily digestible, serial entrepreneur and rebellious marketer Allan Dib mixes powerful insights with practical tips so flammable, executing them correctly would blow up your sales and profit.




Allan speaks to his readers not from a theoretical position, but as one who has tasted the dirt and done the work. With an intimate understanding of the complexity involved in marketing and business development, The 1-Page Marketing Plan helps business owners in reducing the difficult and time-consuming process of developing a marketing plan down to a tried and tested template that allows for customisation and tweaks to suit the unique needs of different businesses.

From getting more leads to making your products the best logical option in the eyes of your audience, the book is brimming with simple and executable tips that have the potential to turbocharge your business.



#6 Confessions of an Advertising Man


The captivating book title is just a foretaste of the brilliance David Ogilvy has to offer.

Widely known as the father of modern advertising, Confessions of an Advertising Man distils the Ogilvy concepts, tactics, and techniques that made David Ogilvy a marketing legend. Often lauded for his authenticity and professional integrity, the book asserts that marketing can be a noble profession and a force for good if done honestly. Vehemently against marketing products he did not believe in, David challenges marketers to never treat consumers as rube simpletons, but family members.




Marketers looking to write killer copy would benefit from the principles laid out in “How to Write Potent Copy” chapter, where the author reveals his secret sauce that has allowed him to captivate attention and have his audience reaching for their wallets.

Though some guidelines within the book may be a little dated, much of the knowledge David dispenses in this book remains relevant to the marketing climate today.



#7 Breakthrough Advertising


You can’t talk about advertising, without talking about Eugene Schwartz; and you can’t talk about Eugene Schwartz without mentioning Breakthrough Advertising.

This book remains a classic among marketers and copywriters thanks to the timeless principles contained within its pages. While technology advances and mediums for selling change ever so quickly, what makes people tick remains the same. Breakthrough Advertising asserts that what worked in Caesars time still works today.



In a world of parity, the ability to be unique is directly tied to the amount of sales you can get. Eugene explains his special formula for obtaining uniqueness that would allow your product to stand out even though your audience is aware that a similar item can be purchased somewhere else.

Besides marketing and copywriting tips, the book also challenges business owners to think more deeply about their sales funnel and how to best communicate with prospects at each stage of the buyer’s journey.

Whether you are a marketer or business owner, Breakthrough Advertising is the one book you can’t afford to not read.

Updated: Oct 13


Photo by Henry Be on Unsplash

The internet is filled with more digital marketing resources than we can ever hope to consume! However, Podcasts have become a popular and efficient way by which digital marketing keep up with industry news and explore new marketing trends and ideas.

With more than 1,000,000 podcasts currently inhabiting the podcastsphere, we figured that a little help with sifting out the good ones wouldn’t hurt!

Hence, here are 10 digital marketing podcasts that are worth the attention of your ears.



Tropical MBA

Genre: Entrepreneurship

Focus: Digital Nomads

Ideal for: Digital Freelancers, Digital Nomads, Digital Business Owners, Aspiring Startup Founders


Tropical MBA is one of our personal favourites and highly recommeded podcasts for both entrepreneurs and digital marketers alike.

What began as a way to meet other likeminded entrepreneurs who are on this same crazy journey, Dan and Ian have built the TMBA podcast into a platform that currently benefits thousands of marketers and entrepreneurs on a weekly basis.

Having done the work and tasted the dirt themselves, you can look forward to in-depth discussions surrounding a wide range of topics, including the artisanal approach to entrepreneurship, mentoring, and building a permanent digital nomad lifestyle!

Expect to walk away with nuggets of practical wisdom and a few chuckles in between.



How I Built My Small Business

Genre: Entrepreneurship

Focus: Small and Medium size Entrepreneurship and Startups

Ideal for: SME Owners, Aspiring Startup Founders and Digital Marketers


Small business owners, this is for you.

While many podcasts choose to discuss a plethora of topics with the hopes of reaching a wider audience, How I Built My Small Business is dedicated to helping small business owners tackle issues that matter to them

Drawing insights from industry experts and entrepreneurs from all walks of life, listeners are invited to take a peek behind the curtain and uncover the ingredients that make a successful business.


How I Built This with Guy Raz

Genre: Entrepreneurship

Focus: Startups Journeys

Ideal for: Business Owners, Aspiring Startup Founders and Digital Marketers


Guy Raz specialises in weaving a narrative journey about entrepreneurs, inventors, and into a beautiful tapestry that provides refuge for the discouraged and directions for the lost.

As the guests on the show are often entrepreneurs from vastly different backgrounds and even more diverse experiences, each episode invites you to tune in with fresh ears. Apart from business-related topics, Guy Raz routinely explores the effects of current events on society and businesses. Recent episodes discussing the Black Lives Matter movement and how entrepreneurs can meet the challenges of the COVID-19 crisis have been exceptionally helpful for many who find themselves struggling to navigate these turbulent times.

One of the staples of this podcast is the How I Build Resilience series, where Guy Raz discusses the role of resilience and its importance with regards to business and life, and how successful entrepreneurs managed to train themselves up to be resilient individuals capable of thriving in the tumultuous world of entrepreneurship.

If you are looking for a dose of positivity and no BS insights to tackling real challenges, give How I Built This with Guy Raz a listen.


The $100 MBA

Genre: Entrepreneurship

Focus: Startups Journeys

Ideal for: Business Owners, Aspiring Startup Founders and Digital Marketers


Another gem on our list that has been awarded the Best of Itunes, the $100MBA show dispenses real-world business lessons akin to protein bars, each episode jampacked with essential nutrients and easy to consume.

While many may enjoy listening to entrepreneurs share about their inner motivation and ideals that undergird their success, Omar regularly breaks the mold by dishing out personal and actionable bite-sized advice that benefits countless small businesses that may require something a little more concrete and tangible.

If you are a small business owner looking for a podcast that provides a good mix of industry knowledge and practical tips, consider adding The$100MBA into rotation.


Entrepreneurs on Fire

Genre: Entrepreneurship

Focus: Business Growth

Ideal for: Business Owners, Aspiring Startup Founders and Digital Marketers


Entrepreneurs on Fire is a fitting name for a podcast that churns out blazing hot content with such mechanical consistency. The podcast consists of short 30 minutes long interviews where founder and host, John Lee Dumas, picks the brains of successful entrepreneurs from diverse industries for valuable insights on a daily basis.

Having been awarded a Best of iTunes Award in 2013, Entrepreneurs on Fire has garnered a loyal following through discussions of interesting topics ranging from developing a clear vision that complements your vocational passion, to the importance of copywriting and its impact on a business.


Masters of Digital

Genre: Digital Marketing

Focus: Digital Marketing Expert Viewpoints

Ideal for: Digital Marketers of any shape or size, Aspiring Startup Founders


How can one navigate the ever-evolving digital landscape and emerge unscathed...Nay, victorious?

One of the biggest challenges faced by businesses and marketers all around the globe is the disruption that has been brought about by the advancement in the digital space. At Masters of Digital, Ryan Lim helps listeners to stay informed by interviewing subject matter experts and business leaders who share personal lessons, effective strategies, and emerging trends without reservation.

Be it Google Analytics, Digital Branding, or Artificial Intelligence for Marketing, Masters of Digital is one podcast digital marketers ought to pay attention to.


The Paid Search Podcast

Genre: Digital Marketing

Focus: Paid Search and Google Ads

Ideal for: PPC Geeks and Digital Marketers


Ever wondered if you are making the best use of your marketing budget? What if there are more effective ways to maximize every dollar spent?

The Paid Search podcast’s weekly episodes are designed to address these burning Google Ads-related questions on the minds of business owners and digital marketers.

Be it developing the best strategy for Automated Bidding and Remarketing, or the ways to study your competition in Google Ads, the Paid Search podcast is the swiss-army knife you wish to carry into the Performance Marketing war.


Marketing Over Coffee

Genre: Digital Marketing

Focus: Marketing

Ideal for: Marketers of all shapes and sizes, Aspiring Startup Founders


Ever wonder what pumpkin spice and flying planes have to do with marketing?

Provocative headlines that pique your interest are merely a taste of the awesomeness Marketing Over Coffee has to offer. Expect discussion on a myriad of topics ranging from AI tactics to debunking marketing myths with professionals and industry experts such as Mark Irvine (Former Sr. Data Scientist at Wordstream), Kevin Maney (Author of Play Bigger), and Jason Keath (CEO of Social Fresh) etc.


Perpetual Traffic

Genre: Digital Marketing

Focus: Everything Digital Marketing

Ideal for: Digital Marketers of any shape or size, Aspiring Startup Founders


The weekly podcast by DigitalMarketer needs no introduction.

With experienced marketers Amanda Powell (Director of Marketing) and Ralph Burns (CEO of Tier 11) at the helm, it is no surprise that each Perpetual Traffic episode is dripping with marketing goodness that makes listeners go “Ah ha!”

Each episode invites listeners to gain a deeper understanding of the foundations of marketing and emerging trends that will come to disrupt the digital marketing space. From building an entire traffic system from scratch, to keeping up with updates that enable Facebook Ads to thrive, listeners are offered a platform to learn directly from industry experts.

Whether you are a novice digital marketer or a seasoned entrepreneur, Perpetual Traffic is a podcast you want to follow.


The Digital Marketer Next Door

Genre: Digital Marketing

Focus: Digital Marketing Professional Life Stories and viewpoints

Ideal for: Digital Marketers of any shape or size, Aspiring Startup Founders

*Drumroll please*

XYZ Lab has joined the game!

Having been invited to speak on podcasts as an industry expert with expertise in Paid Search and Google Analytics, Sotirios (Founder of XYZ Lab) is now launching his very own podcast, titled The Digital Marketing Next Door.

Our aim is to bring the unsung heroes of digital marketing departments to the forefront of the digital marketing industry. Listen to the challenges, solutions and POVs of every day digital marketing practitioners!

Follow The Digital Marketer Next Door, hit that play button and enjoy the content!


Available on:

🎧 #Google: http://bit.ly/TDMN_Google

🎧 #Spotify: http://bit.ly/TDMN_Spotify

🎧 #iTunes: http://bit.ly/TDMN_Apple


6 essential apps we believe every Shopify eCommerce business needs!

Image Credit: Source

The biggest advantage eCommerce stores have over their brick and mortar competitors is the ability to turbocharge their businesses with innovative apps.

With just a few simple clicks, you can now create a more engaging customer experience, automate your marketing efforts, and streamline tedious processes and workflows.

With thousands of options available on the Shopify App Store, business owners are invited to feast on a buffet of apps and extensions that complement their unique business needs.

Here are 6 essential apps we believe every Shopify eCommerce business needs

  1. Omnisend

  2. Quick Announcement Bar

  3. Volume and Tiered Discounts

  4. Dynamic Currency Converter

  5. Replay Live Session Recording

  6. Cross-sell, Exit & Email Popup

Let’s take a closer look.


Image Credit: Source


Omnisend

What is it

Omnisend is an all-in-one omnichannel marketing automation platform for eCommerce businesses.

As consumer behaviour shifts, businesses are waking up to the importance of adopting an omnichannel approach. By utilising multiple channels, Omnisend enables brands to remain top of mind at every stage of the customer journey.

What does it do

Omnisend integrates email, SMS, and various marketing channels into your overall marketing strategy, allowing you to optimise engagement and drive conversion with targeted and personalised messaging.

Be it sending onboarding emails to welcome new subscribers, or cart recovery SMSes to interested customers who dropped off at the checkout page, the simple interface of Omnisend allows for easy customisation and set-up, complementing the existing strategy of any business.

If you are a new business that has not established a workflow or marketing funnel, Omnisend offers pre-built automation templates that enable you to get everything up and running within minutes!

Key takeaway

Omnisend’s strength lies primarily in its understanding of the needs of online businesses. By offering a comprehensive, aesthetically-pleasing, yet simple-to-use platform, Omnisend provides eCommerce businesses with an affordable and hassle-free marketing solution.

Cost

$16/mo (free option available)



Image Credit: Source


Quick Announcement Bar

What is it

A fully customisable, eye-catching display banner for your website.

What does it do

Ensures that your customers are kept in the loop regarding the latest updates, special events, and promotions with a responsive display banner that’s been optimized for all screen sizes.

Quick Announcement Bar features extremely useful functions such as Auto-scheduling and Multiple Bar Rotation, allowing businesses to push out important information without having to do it manually.

The app also allows for advanced targeting such as geo-targeting and traffic source targeting, providing an extra layer of personalisation to your message based on locations and channels (Facebook Ads, Twitter, Instagram etc).

Cost

$9.99/mo (Free option available)



Image Credit: Source


Volume and Tiered Discounts

What is it

An app that makes creating volume discounts on bulk quantity purchases easy; enabling the set up of discounted pricing campaigns across your entire product catalogue with ease.

What does it do

Attract and entice customers to make bigger purchases using dynamic pricing and tiered discounts. Besides offering attractive tiered discounts and limited-time sales that inject a sense of urgency into your customers, consumers are further incentivized to add more items to cart by the app’s Cart Saving Message feature that displays the amount saved when buying in bulk.

Some of the features include:


● Quantity-based Discounts - Price tiers for specific products based on purchased quantity

● Multiple Discount Types - Discount products by a fixed price, percentage, or dollar amount

● Pause Offers - Cancel an offer anytime

● Schedule Sales: Schedule time-sensitive sales ahead of time

Key takeaway

While some of the features are limited to Pro Plan users, the free features available should be sufficient for small eCommerce businesses that are just starting out.

Cost

$9.99/mo (Free option available)



Image Credit: Source


Dynamic Currency Converter

What is it A Multi-Currency Converter with Auto Currency Switcher feature and 150+ currencies integrated.

What does it do

Provides a more pleasant shopping experience and reduces the percentage of abandoned carts by accurately reflecting the converted native currency based on the location of each visitor.

Besides boasting the fastest and most accurate currency conversion technology on the market, Dynamic Currency Converter is also able to integrate seamlessly with Ajax Cart, something which many other currency converters have failed to do.

There are also 6 unique templates for Currency Selector for you to choose from based on the theme of your website.

Cost

Ranging from $7.99 to $19.99/mo (Free option available)




Image Credit: Source


Replay Live Session Recording

What is it

A heatmap; something like a DVR for your Shopify store.

What does it do

Provides businesses with a better understanding with regards to the way visitors interact with your store.

By utilising the live recording feature, businesses get an in-depth understanding of how visitors navigate their sites, allowing for optimisation based on data collected. Apart from full session recordings, the app also provides tracking for every click that took place on the website.

Key takeaway

Equipped with a better understanding of what’s working and what isn’t, you are then able to improve on those positive features while eliminating elements that may be costing you sales and time.

Cost

Free (Paid option may be available soon).

Image Credit: Source


Cross-sell, Exit & Email Popup

What is it

A Conversion Optimisation Toolkit that helps increase website engagement and sales via the use of highly customisable widgets.

What does it do

Personizely provides businesses with an all-in-one platform to build email lists, recover abandoning visitors, promote offers, cross-sell products and more without having to manage multiple tools.

Be it growing your email list with an email popup, prompting customers to think twice about abandoning their shopping carts with attractive exit offers, or increase sales by cross-selling related products, Personizely has the right widget for the job.

With Personizely’s intuitive drag and drop function, minutes is all it takes to create and set up interactive widgets with fonts and colours that align with your brand.

Cost

Ranging from $29 to $94/mo



Have more questions or need extensive eCommerce marketing support?

Contact us to discuss your project.

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