Are you looking for an influencer marketing platform that can help you boost your communication and sales strategy? Then, this article is for you because here we will present to you the best influencer marketing platforms available!
List of 32 Best Influencer Marketing Platforms:
According to Influencer Marketing Hub, consumers prefer influencer-generated over brand-produced content, with 60% of marketers sharing that influencer-generated content performs better and drives more engagement compared to branded posts. However, studies also point out how difficult it is for brands to find the right influencers to carry their company's message forward according to the brand's personality, tone, and voice. This is a challenge that companies must often overcome if they really want to make the most of this marketing strategy.
Moreover, once you've chosen your influencers, you need to explain to them what you hope to accomplish with your campaign. From the beginning, you have to control expectations and set clear goals. Additionally, you will need to routinely connect with all the influencers and maintain contact with them.
That is where influencer marketing platforms come in handy. You can quickly identify, curate, and select influencers to promote your brand or products by using the influencer marketing platforms we will show you in this article. Influencer Marketing Platforms will also help you to categorize influencers based on follower numbers, engagement rate, and more. Influencer marketing platforms make it quick and easy to select the right influencers for your advertising campaign.
Here, we will share with you the best influencer marketing platforms available and mention their main features, so you can have a clear picture of them and choose the one that can help you better.
Grin calls itself the best marketing software in the world used by the biggest businesses. Its services include helping businesses locate, hire, and secure endorsements from well-known influencers. The company's offerings cover a wide range of multifunctional programs, including Shopify, Gmail, WooCommerce, Office365, Slack, PayPal, and Google Drive.
Features
Influencer relationship management
Influencer finding tools
Influencer marketing reporting
Content management tools
Influencer payment platform
How Does It Work
Identify the ideal content producers for your market, choose from over 32 million people available or import your influencer list from before. From within the app, you can email content creators, ship products, offer affiliate codes, and provide content. Find out when posts are published. Analyze analytics at the individual and campaign levels. Record and assign sales, revenue, expenses, and ROI. Establish influencer reporting.
Pricing
Although you can get a demo, you have to contact them to find the information about the paid plans.
Creator.co is an international platform that allows brands to connect with more than 500 micro and nano influencers, focused on social commerce and creator collaboration. Its CEO, Vinod Varma, says that they are dedicated to matching business with influencers to create meaningful campaigns that will create an impact and provide them with increased ROI.
Features
Discord community
Advisory board
Creator tools
Creators certifications
How Does It Work
Creator.Co connects the best influencers with the needs of each brand, according to their profiles and a deep categorization. It optimizes the time of sales teams by providing a variety of tools and metrics to measure results.
Pricing
Paid plans start at $395 per month and include campaign automation, free onboarding, download assets and more. You can upgrade to premium plans at a higher cost.
People trust influencers more than advertisements, Klear claims. This confidence between the audience and the influencers can be strengthened with the aid of Klear. Influencers are found by filtering them out based on their social network influence, skill set, and influence. Businesses like Microsoft, Adidas and Huawei use the platform.
Features
Influencer pricing calculator
Facebook page analysis
Top influencers by location
Influencer pricing report
State of influencer marketing
How Does It Work
You can quickly find influencers by category and location using the most intelligent influencer discovery tool available. You can use advanced filters on audience demographics, social media channels, influence tiers, specialty themes, and more.
Pricing
Unfortunately, this platform does not inform about the price range of its plans. To purchase a quote, you must schedule a demo and an agent from the platform will contact you.
CreatorIQ aims to engage with bigger businesses because they promote themselves as the "influencer marketing cloud for the enterprise". Their ability to white-label their solution for your company allows numerous business units or departments to develop their own internal influencer marketing dashboards for their particular programs.
Features
Whitepaper and reports (deep dive insights on industry trends)
Multimedia Hub (podcasts, videos, webinars)
Onboarding and Recruitment
Creator CRM
Creator payments
How Does It Work
CreatorIQ is a must-try solution for large, global enterprises because of their "Creator Pay" functionality, which offers fully integrated global payments to simplify accounting, and their "Creator Boost" functionality, which offers a unified look at organic and paid media performance to improve ROI.
Pricing
Unfortunately, this platform does not inform about the price range of its plans. To purchase a quote, you must schedule a demo and an agent from the platform will contact you.
Upfluence is another data-driven, AI-powered tool to aid in the identification of influencers, much like many of the other platforms previously mentioned. You can utilize 20 advanced search parameters with Upfluence to locate the most useful influencer more quickly, in addition to having access to over 3 million influencers.
Features
Ecommerce tools
Influencer discovery
Campaign management
Campaign analytics
Product seeding
How Does It Work
It discovers clients with a significant social media following to enroll them in your affiliate programs, finds and recruits creators who are a good fit for your brand and audience, and transforms content producers into real brand ambassadors. It can track each stage of your collaborations and manage all of your influencer interactions centrally.
Pricing
Although this platform does not inform its price range, it does offer three different plans: Growth, Scale and Enterprise. All of them include customer first campaign, Google Chrome extension, advanced search engine, influencer matching and personalized analytics reports, among other important capabilities.
You can market more effectively thanks to #paid's all-in-one creator marketing platform. Data, testing, iteration, and placing wise bets on big ideas are what make #paid a successful business. You have the chance to implement a concept that will have a 10x impact regardless of your position within the firm. They claim that both established members of the industry and newcomers adore them. They actually collaborate with prestigious brands like Nestlé, Visa, and Canon.
Features
Campaign launching
Audience demographics
Content Library
Analytics and insights
Creator licenses
How Does It Work
By matching you with artists who are perfect for your campaign based on your brief, this platform allows you to interact directly with your creators and give final approval before anything goes online.
Pricing
Paid plans start at $499 and go up to $1,999. Its basic plan offers unlimited campaigns and customer support, and its premium one provides up to 25 creator licenses and an annual measurement study based on key brand objectives.
Today, there are more new brands and e-commerce businesses than ever before, yet traditional marketing is difficult for them to use. Aspire, the industry's top platform for influencer marketing assists brands in creating large-scale communities of brand advocates, influencers, and affiliates. Aspire is an influencer marketing platform that has both an Influencer Search Engine and a Creator Marketplace.
Features
Influencer search engine
Creator marketplace
Social listening
Influencer insights
Image search
How Does It Work
It can create a groundswell of nano, micro and macro influencers to spread the word about your brand, search and contact millions of influencers filtering by engagement metrics, audience demographic and more.
Pricing
To find out more about their plans, you should request a demo.
For large companies and agencies in need of a scalable influencer marketing solution backed by knowledgeable support, Neoreach provides a fully customized enterprise platform with open API access.
Features
Campaign Strategy & Direction
Creative Brief Development
Influencer Sourcing & Scheduling
Influencer Contracts & Negotiation
Content Licensing & Compliance
How Does It Work
To identify your ideal match, you may use Neoreach to search through the insights of millions of influencers and assess the followers of influencers using detailed audience demographics. Manage your influencer communications, contracts, deals, and campaign performance data all from the NeoReach dashboard. Instantly reveal pricing and historical performance information about social influencers.
Pricing
To find out more about their plans, you should request a demo.
Influencity is a platform that offers influencer marketing, without intermediaries, and creates campaigns comfortably with all the processes and data you need at your disposal.
Features
Influencer relationship management
Estimates ROI
Manage campaigns
Measures results
How Does It Work
Access over 70 million influencers. Combine more than 20 filters and find the best influencers to impact your target audience. Helps you find influencers who reside and have an audience in the country or city you are interested to reach. Create high-engagement campaigns with influencers who have audiences similar to your brand.
Pricing
It has a Basic plan at $149 per month, a Professional plan at $348 per month, and a Business plan at $998 per month. You can also create a custom plan tailored to your brand's needs.
Viral Nation is a 360-degree content marketing firm as well as an influencer marketing agency that is ROI-driven and represents the best social media talent. It stands out because it frequently speaks for the influencers for whom it develops campaigns.
Features
Full Influencer/talent CRM
List sharing with automated approval, rejection, and rationale
Client dashboard to view all campaign data and performance
Influencer task, deliverable and contract management functionality
How Does It Work
Your campaigns are driven by its market-leading, AI-powered platform, so you always know where you stand. Genuine talent is ensured, and contracting and approval processes are completely transparent. Keep up with trends and audience insights with deep social listening analysis. Measure impact and attribution with confidence using thorough data on KPIs and ROI over the course of your campaigns.
Pricing
To find out more about their plans, you should request a demo.
To get the most out of influencer marketing, Post For Rent can assist you in telling your brand's narrative through the perspectives of today's most relevant influencers. You can also take advantage of the strength of their solutions and their data-driven team. Coca-Cola, Uber, HBO, and Redbull are partners with them.
Features
Easy influencer discovery
Extensive data
Expert advise
Campaign management
Less administration
How Does It Work
Before beginning a relationship, it lets you identify influencers and evaluate their reliability, engagement rate, audience interests, brand affinity, demographics, and much more. Additionally, it's a great way for influencers to manage all of their brand collaborations in one location with the potential to get paid in as little as three business days. As a result, you may get assistance and advice from their internal experts, who will make sure the platform is always serving your needs as effectively as possible.
Pricing
It has a basic plan for $5 to find and analyze influencers. The plan to manage campaigns starts at $49 and includes access to X-Ray features and a public campaign manager.
Julius is an influencer marketing platform that aims to "help brands find the right people to tell their stories in more meaningful and intimate ways than ever before". They claim that at the core of every experience is a story to be told, and every story needs a person to tell it.
Features
Complete workflows
Influencer lists to streamline communication and stay organized
Deliverables and FTC compliance with automatic post detection
Campaign analysis and metrics
How Does It Work
Every profile is created by Julius analysts to provide you with a complete picture of influencers before you partner with them. You may use it to streamline your work, launch campaigns in a fraction of the time, construct an influencer roster for your company, and use influencers to produce content for effective campaigns. In order to properly evaluate the success of your campaign, you can either dive into the specifics of each influencer post or quickly view campaign performance stats.
Pricing
To find out more about their plans, you should request a demo.
With the help of scaled-up, motivated artists, Humanz is a full 360-degree influencer marketing platform that uses proprietary AI to maximize advertising and social commerce ROI.
Features
Contracts & Payments
Insights & Benchmarks
Measure results in real time
How Does It Work
All of your influencer data, ratings, and benchmarks are collected by Humanz into a single dashboard, where ROI, influencer performance, content, and media payments are all transparently tracked in real-time.
Pricing
To find out more about their plans, you should request a demo.
With more than 80 million profiles in its influencer discovery database, TrendHero has transformed from being a tool for the detection of false followers into an all-in-one influencer marketing solution for Instagram.
Features
Influencer marketing campaigns
Fake follower check
Competitor analysis and monitoring
Various categories of influencer search
How Does It Work
TrendHero locates and contacts the creators and influencers who are ideal for your company. You can select the ideal influencers and establish connections with them with their assistance. You can launch your campaign in half the time thanks to the integrated search, tracking, analysis, and connection tools. It then gives you complete information on your emails, including opens, clicks, rejections, and replies.
Pricing
It has a 14-day free trial, which allows you to check 1 Instagram account with up to 10,000 followers and shows influencers' engagement rate and followers' growth. Paid plans start at $9.99.
Brandbacker is an online platform that enables you to connect with over 30,000 Influencers and creators to have content created and featured to millions of potential customers in your target audience. Assemble your all-star team of influencers who work with you regularly to create content, give feedback and promote your brand.
Features
Find relevant influencers for your brand based on category, location, language, demographics, keywords and influence level
BrandBacker Influence Scores measure reach, engagement and media value stats for every influencer
Community portals
Product galleries & tutorials
How Does It Work
It analyzes millions of publications and influencers every day to give you better insight than ever before into your brand, rivals, and market. By utilizing it, you may learn who is speaking about your brand, what they are saying, and their level of influence. Keep up with market trends and see how you compare against the competition.
Pricing
To find out more about their plans, you should request a demo.
A complete influencer marketing solution, Find Your Influence uses proprietary technology to find influencers, start campaigns, monitor results, and report using their platform. You can also hire their Managed Services team, which is made up of seasoned marketers, to carry out your campaign with assured success.
Features
Influencer profile and search
Engagement tools
Campaign creation and management
Tracking and analysis
How Does It Work
They work directly with talent booking as well as advertising and public relations agencies to skillfully represent, guide, secure and execute deals for content creators around the globe.
Pricing
Paid plans start at $199 per month with the possibility to upgrade to a personalized plan.
Grapevine offers a full suite of marketing services designed to bring you closer to your audience and reach more consumers.
Features
Social media content curation
Paid amplification
Strategy tailored to your goals
Live content analytics
How Does It Work
Grapevine combines software with service to help you find authenticated influencers across Facebook, YouTube, and Instagram to build powerful messages in real-time.
Pricing
To find out more about their plans, you should request a demo.
Izea is a platform for influencer marketing that gives you access to all the business tools you need to develop your brand through content and expand it through influence.
Features
Influencer network
Marketing campaign management
Analytics and reports
Creator background
How Does It Work
Izea manages marketing initiatives for brands in order to enlist influencers. It develops social media articles and advertisements for businesses and promotes them via dependable influencers across their wide platform in blogs, videos, and images. As a result, the audience of the influencer receives a customized message about the brand being promoted.
Pricing
Paid plans start at $500 per month.
To produce better content, Onalytica, a platform used by leading IT firms like Microsoft and HP, seeks to link brands and influencers. Influencers may help brands connect with them, interact with them, and impact public perception of their goods. They also have a dedicated customer success team to assist you with your campaigns.
Features
Influencer activation through the Onalytica Community
Dedicated insights & analytics team
How Does It Work
Onalytica enables users to find and interact with key influencers. It aids in evaluating the impacts these influencers have had.
Pricing
To find out more about their plans, you should request a demo.
TapInfluence is a marketing tool for businesses that cater to other businesses. On their platform, they offer more than 100,000 recognized influencers of all types. Influencers from the worlds of fashion, leisure, technology, and medicine are included.
Features
Keyword Search
Influencer Profiles
Audience Data and Insights
Lists
Visual Search
How Does It Work
The platform offers enhanced analytic outreach and campaign management capabilities while assisting businesses in developing successful influencer initiatives. For clients that have their own blogs, TapInfluence tracks performance history, anticipated cost per engagement (CPE), and particular services.
Pricing
To find out more about their plans, you should request a demo.
Traack is a platform for performance-driven influencer marketing. It provides complete software for managing all aspects of influencer marketing programs and delivering exceptional results.
Features
Onboarding influencers into your campaigns
Centralized platform to manage gifting programs, paid collabs and affiliations
Predictive performance insights
Performance reports
How Does It Work
This program prioritizes influencers according to the impact they have and provides a single database of all influencers. Additionally, it offers data to maximize ROI, monitor competition, and gauge influencers' effects on the intended audience.
Pricing
To find out more about their plans, you should request a demo.
Brands can empathize with customers and amp up the correct experiences with the help of Emplifi's insights. Through its unified CX platform, brands are given the ability to adapt to customers' rapidly changing expectations across marketing, commerce, and care touchpoints.
Features
AI-driven influencer search and discovery
Influencer fraudulent activity analysis
Great workflow system for influencer management
Accurate reporting
Enhanced collaboration
How Does It Work
With the use of Emplifi's AI content ratings, you may identify the influencers that might be responsible for high-impact campaigns by analyzing individual influencer performance, engagement, and brand health at scale. Once Emplifi has narrowed down your influencer matches, the platform generates all of the reports you need to get in touch and start collaborating. Your company will be equipped to forge alliances at breakneck speed.
Pricing
To find out more about their plans, you should request a demo.
Webfluential has thousands of influencers who have opted into the platform and are ready to work with you. Once you load your brief, Webfluential will notify the most relevant influencers to pitch on your brand's campaign.
Features
Search thousands of opt-in accredited influencers
Co-create branded content with any influencers
Smart contracts to ensure influencers are paid only when you’re satisfied
Get influencers to pitch on your brief and choose best in class
Create lists of your favorite influencers and share them with others
How Does It Work
The most influential people to lead the conversation about your brand will be suggested by Webfluential based on the aspects of content that matter most to your audience. Using IBM's supercomputer Watson to analyze and contrast the tones and personalities of two Twitter identities, you can test out a personality match between your business and an influencer.
Pricing
Its basic paid plan costs $100 per month, while its premium plan starts at $2,500.
Zoomph is a platform for social audience intelligence and sponsorship measurement and evaluation. The goal of Zoomph is to gauge and assess the digital world.
Features
Consumer search
Media and sponsored content performance analysis
Growth and Strategy
AI and automation
How Does It Work
With the aid of Zoomph's cutting-edge audience analytics platform, businesses can analyze the social media impact of all of their partners, capture every moment with AI capabilities, and identify their target audiences. It can help you to discover the brand interests of custom audiences by using its database of more than 350 million audience profiles.
Pricing
To find out more about their plans, you should request a demo.
Captiv8 was built to empower brands and creators to harness the data science behind authentic storytelling. They built their proprietary platform based on real-world campaign experience. What started as a tool to scale their impact evolved into their ability to break the mold of “Managed Service” or “SaaS Platform.”
Features
Visualize the ROI with AI-powered sentiment analysis, EMV, and in-depth engagement data
Create real-time reporting dashboards with performance data tailored to your goals
Access verified reporting that protects your brand against fraudulent engagement actions
How Does It Work
Captiv8’s AI engine helps you identify relevant content partners to build brand relevance and reputation at scale through storytelling. Captiv8 makes this search seamless.
Pricing
To find out more about their plans, you should request a demo.
It is an influencer social commerce platform focused on generating creator and influencer programs that not only look great, but actually works.
Features
Strategy development
Influencer identification
Content creation and campaign management
Reporting and optimization
How Does It Work
They research your product and target audience to make clear recommendations. From the outset, they propose KPIs, social platforms, content types, messaging, personas and more. Thus, they offer full of recommendations of influencer archetypes and exact options to consider based on proprietary performance metrics, and who best reaches and influences your audience and how to maximize your budget.
Pricing
To find out more about their plans, you should request a demo.
Influence.co offers services that allow corporations, businesses, brands, and people to design campaigns and manage them across various social media platforms like Facebook, Twitter, and Instagram.
Features
Influencer discovery
Campaign management
Results analysis and craft strategy
How Does It Work
It gives users access to all the necessary tools for analyzing analytics for each post across a variety of platforms, and it also provides clients with thorough performance statistics for pinpointing key success elements at various user engagement levels.
Pricing
To find out more about their plans, you can log in for free.
Brybe is an online marketplace designed for buyers, freelancers, and influencers to connect, interact, and nurture their partnerships. Buyers are business owners whose goal is to hire professional freelancers who offer multiple freelance services. Aside from the freeelancers, their marketplace has influencers, creators, and bloggers whom you can hire to be part of your influencer marketing campaign to advertise your products and services.
Features
Freelancer and influencer search
Project tracking
Campaign monitoring
Secure escrow-like payments
Invoices generator
How Does It Work
They hire freelancers and collaborate with influencers to boost your business, they offer a variety of services to fit any project, help you to have direct communications with the talents, secure payments and fraud protection, and support on every step of the deal.
Pricing
It offers a free plan which includes 1 request per month for collaboration with an influencer and unlimited influencer and freelancer search. Paid plans start at $49.99 per month.
Dovetale is a Shopify product that links appropriate influencers with Shopify stores to forge profitable and enduring connections between influencers and the businesses that collaborate with them.
Features
Review applicants
Send gifts and samples
Track affiliate sales
Send out payments
Find new creators
How Does It Work
To handle and keep all relevant links and data in one convenient location, Dovetale enables you to establish a landing page for your company or website. Dovetale provides a meeting place for influencers and companies with effective management tools, including affiliate programs and data about partnerships. All the data you require is stored on a single website, making it simple to access historical data, current campaign details, and influencer contact information.
Pricing
To find out more about their plans, you can log in for free.
Tagger is an all-in-one creator listening engine and influencer marketing tool that is very simple to use. Brands may determine the types of influencers they are most likely to get along with using its influencer-finding tools.
Features
Social listening capabilities
Influencer discovery
Campaign management
CRM platform
Real-time data and reports
How Does It Work
As an all-in-one platform, it enables businesses to manage all ongoing projects, pay influencers, and track campaigns. More than 6 million influencers and 300,000 brands are included in its enormous database.
Pricing
To find out more about their plans, you should request a demo.
Massfluencer is an advanced full-service influencer marketing platform. It runs influencer marketing campaigns across 5 continents for everything from fledgling startups to Fortune 500 companies.
Features
On-demand campaign creation
Cross border payments with compliance
Pre-approval system for brand safety
UTM tracking on all content
AI optimized selection
How Does it Work
This platform allows you to easily order a new campaign through their automated systems within minutes. Their machine learning has analyzed millions of social media profiles and picks the highest performing influencers with audiences matching the criteria for each campaign. Massfluencer handles payments, VAT and the associated paperwork for any number of influencers at no additional cost, paid in local currency to almost any country in the world.
Pricing
To find out more about their plans, you can log in for free.
The Singapore-based company's award-winning influencer marketing platform, Narrators, also has operations in Malaysia, Indonesia, the Philippines, South Korea, Hong Kong, and Thailand, to name a few countries in the region. With Narrators' dual-sided platform, which is powered by a database of 1.5M influencers, you can streamline your influencer marketing efforts.
Features
Influencer discovery and recruitment
Content management
Brand ambassador program
Influencer payment and legal compliance
Real-Time analytics and reporting
How Does It Work
In order to produce authentic, narrative-driven content that is optimized for brand awareness and conversion, Narrators collaborate with a sizable network of content producers. They make it possible for businesses and agencies to approach influencer marketing from all angles and over the long term.
Pricing
To find out more about their plans, you should request a demo.
Closing thoughts on the best Influencer Marketing Platforms
With so many options in the market, choosing an influencer marketing platform comes down to price, features, and user experience. Our advice is to take advantage of any available free trials to identify the influencer marketing platform for your specific business needs.