Depending on your goals, you may have multiple conversion actions within your Google Ads campaigns. For instance, if you're an eCommerce, you might want to track multiple conversions such as add-to-carts, checkouts, purchases, and so on. If you're a B2B, you might want to track conversions such as clicks to a contact button, clicks to a messaging app, form fillings, file downloads, and others.
If you have multiple conversion actions in Google Ads, you may want to understand how many of the total conversions that you receive belong to each conversion action (or conversion name). This quick and easy guide will show you how to break down your Google Ads report by conversion name!
How to Breakdown Your Google Ads Report by Conversion Name:
Login to your Google Ads account
Navigate to Campaigns from the left-hand-side menu
Click on the Segment button (on top of your reporting table)
Select Conversions
Select Conversion action
Your reporting table will be updated to show the breakdown of the conversion actions for each campaign
💡Tip: Scroll all the way down and open the "Total: Account" dropdown menu to check the total conversion breakdown.
How to remove Conversion Breakdown ➡️ Click on Segment button and select None to remove the breakdown.
Frequently Asked Questions on Breaking Down Google Ads Report by Conversion Name
Why is it important to break down conversions by name?
Breaking down conversions by name helps you:
Understand which specific actions (like purchases, sign-ups, or downloads) are performing best
See which campaigns are driving valuable results
Make smarter decisions about where to focus your budget
Identify underperforming conversion actions that need improvement
What metrics can I analyze when breaking down a report by conversion name?
The key metrics to analyze are:
Total conversions (how many times the action happened)
Conversion rate (percentage of clicks that led to conversions)
Cost-per-conversion (how much you spent to get each conversion)
Conversion value (the monetary value of conversions)
Return on ad spend (ROAS)
Can I segment conversion data by different campaigns?
Yes! You can easily view conversion data for specific campaigns:
Use the campaign filter in your reports
Compare conversion performance across different campaigns
Identify which campaigns are most effective at driving specific conversion actions
Can I use filters to focus on specific conversion names in my report?
To focus on specific conversion names:
Go to Campaigns, Ad Groups, or Keywords tab
Click the filter option
Look for "Conversions" or "Conversion Name"
Select the conversion names you want to analyze
Click Apply to update your report
Can I export my report broken down by conversion name?
Yes! You can export your report in several ways:
Download as CSV file
Export to Excel
Share reports with team members Just apply the "Conversion Name" breakdown first, then use the export option to download your data.
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