Let's say you have multiple conversion actions. When you insert an element in Looker Studio and input the metric 'Conversions', what you get is a summary of all the conversion actions in your account. If you want to look at a specific conversion action, you can create and apply a filter. This quick and easy guide will show you how to filter specific Google Ads Conversions in Looker Studio!
How to Filter Google Ads Conversions in Looker Studio
Login to your Looker Studio report
Select the visualisation or chart you would like to apply the filter on
Navigate to the SET-UP column (right-hand-side menu) and select "Conversions" as a metric
Scroll down and click on "ADD A FILTER"
Under the "Select a field" option, select "Segment Conversion Type Name"
Under the "Select a condition", choose Contains or Equal to (=)
Type the conversion name spelled EXACTLY as per the name on your Google Ads account
Save the filter and apply it to your visualization
Now the chart shows specifically the conversions that have been filtered according to the conversion action.
🔁 Repeat the same steps for any visualization of choice
Frequently Asked Questions on Filtering Google Ads Conversions in Looker Studio
Can I use multiple filters for Google Ads Conversions?
Yes! You can combine several filters to narrow down your conversion data exactly how you need it. Here's how it works:
Use multiple filters together with AND/OR conditions
Use Regular Expression to create a condition (RegExp Contains or RegExp Match)
This helps you zero in on the exact data you need to analyze.
Can I save my Google Ads Conversion filter settings for future use?
Yes! All Looker Studio filters are automatically saved for future use.
What happens if I change a filter that affects multiple charts?
When you modify a filter that's connected to multiple charts:
All linked charts update automatically in real-time
The changes apply instantly across your dashboard
You can see the impact of your filter changes immediately
Historical filter settings are preserved in your version history
This makes it easy to experiment with different filter combinations while keeping your data consistent across the dashboard.
Can I exclude specific Google Ads Conversion Types from my reports?
Yes! You can exclude certain conversion types using negative filters. When you create a filter, simply select Exclude from the dropdown menu and proceed to create the excusion conditions.
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