Let's say you have multiple conversion actions. When you insert an element in Looker Studio and input the metric 'Conversions', what you get is a summary of all the conversion actions in your account. If you want to look at a specific conversion action, you can create and apply a filter. This quick and easy guide will show you how to filter specific Google Ads Conversions in Looker Studio!
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In case you prefer to watch a video tutorial instead, here's one you can follow from XYZ Lab's YouTube Channel!
Topics Covered:
1. Click on Insert and add any visualization of choice
![](https://static.wixstatic.com/media/3d6fd8_f8675aea0416465c9c56d86368045d05~mv2.jpg/v1/fill/w_117,h_136,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_f8675aea0416465c9c56d86368045d05~mv2.jpg)
2. Select your visualization and select "Conversions" as a metric under the SET-UP column
![](https://static.wixstatic.com/media/3d6fd8_d5f0bc2026d249399e164dd7219f9e51~mv2.webp/v1/fill/w_99,h_260,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_d5f0bc2026d249399e164dd7219f9e51~mv2.webp)
In this case, the visualization will display all the conversions. However, we don't want to see all the conversions; we want to narrow down to a specific conversion action. For example, we want to narrow it down specifically to this 2-minute conversion.
![](https://static.wixstatic.com/media/3d6fd8_0a9ff300abb64062b0b2156f095e9669~mv2.webp/v1/fill/w_147,h_24,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_0a9ff300abb64062b0b2156f095e9669~mv2.webp)
3. Scroll down and click on ADD A FILTER
![](https://static.wixstatic.com/media/3d6fd8_0574185b299d4991b854e605a9f836bd~mv2.webp/v1/fill/w_96,h_293,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_0574185b299d4991b854e605a9f836bd~mv2.webp)
4. Create a Filter that includes the "Segment Conversion Type Name" as per the name of your Google Ads Conversion
![](https://static.wixstatic.com/media/3d6fd8_0e4943ef223f446d972eb00c1a4e6200~mv2.jpg/v1/fill/w_96,h_297,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_0e4943ef223f446d972eb00c1a4e6200~mv2.jpg)
![](https://static.wixstatic.com/media/3d6fd8_04f710da0e304484b2bfa85a2f79ecd1~mv2.jpg/v1/fill/w_147,h_85,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_04f710da0e304484b2bfa85a2f79ecd1~mv2.jpg)
![](https://static.wixstatic.com/media/3d6fd8_5aa643f5136e4057910d3ebf5db81cd4~mv2.jpg/v1/fill/w_147,h_50,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_5aa643f5136e4057910d3ebf5db81cd4~mv2.jpg)
5. Save the filter and apply it to your visualization
![](https://static.wixstatic.com/media/3d6fd8_e65d3c6512694391b18e1b7535793969~mv2.webp/v1/fill/w_147,h_37,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_e65d3c6512694391b18e1b7535793969~mv2.webp)
![](https://static.wixstatic.com/media/3d6fd8_32bef7236265468baebe54a39cfbd0b4~mv2.webp/v1/fill/w_96,h_297,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_32bef7236265468baebe54a39cfbd0b4~mv2.webp)
Now the chart shows specifically the conversions that have been filtered according to the conversion action '2_mins'.
![](https://static.wixstatic.com/media/3d6fd8_b416843fbdfb4a8285c7f1e3d9c61ba3~mv2.webp/v1/fill/w_82,h_61,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_b416843fbdfb4a8285c7f1e3d9c61ba3~mv2.webp)
6. Hover over the metric under the SET-UP column and click on the pen symbol to rename the metric accordingly (Optional)
![](https://static.wixstatic.com/media/3d6fd8_fac9cf44be944bc5b73405ec0d63653b~mv2.webp/v1/fill/w_97,h_85,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_fac9cf44be944bc5b73405ec0d63653b~mv2.webp)
![](https://static.wixstatic.com/media/3d6fd8_d55aa5f54d164b90bd5b0af66f52bb6a~mv2.webp/v1/fill/w_114,h_100,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_d55aa5f54d164b90bd5b0af66f52bb6a~mv2.webp)
Now the metric that shows in the visualization have been renamed accordingly.
![](https://static.wixstatic.com/media/3d6fd8_ccaf4448278a4f1f9cf7dd9061d7e03a~mv2.webp/v1/fill/w_86,h_59,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3d6fd8_ccaf4448278a4f1f9cf7dd9061d7e03a~mv2.webp)